CONTEXTUAL ADVERTISING IN BING

Bing has a 21% market share in the US with a lower cost per click than traditional Google Adwords

Benefits of PPC advertising in Bing

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Western Markets

The popularity of the Bing advertising system in the US and Canada today is 21%. About 63 million people worldwide are Bing users

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3 search engines at once

Bing contextual advertising is shown immediately in search engines Bing, Yahoo! and AOL, as well as their partner sites. This adds up to a large amount of traffic

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Low cost per click

For many highly competitive industries, the average cost per click and conversion in Bing is several times lower than with a similar campaign in Google Ads

What is included in contextual advertising

Setting up search ads

- selection of keywords
- writing ads
- formation of extensions
- setting geo targeting
- setting up the schedule of impressions

Setting up banner ads

- formation of technical specifications for banners
- creation of responsive ads for display network
- setting up platforms and targeting for impressions

Website traffic analysis

- analysis of CTR, clicks and traffic
- analysis of conversions and orders on the site
- advertising optimization based on analysis results

Cases

Benefits of PPC with us

Constant growth

Every month we conduct advertising, we optimize it based on the statistics obtained, which leads to a monthly increase in the number of conversions

Cost optimization

Optimization of ads is aimed at reducing the cost of the application, increasing the number of conversions and the quality of incoming leads

Analytical reports

In monthly reports, we do not just state the numbers obtained, but analyze the results and write how to improve the indicators as much as possible.

Transparent communication

We always provide the client with complete and understandable information about the work performed and the results

Multilingual

We set up advertising, write reports and conduct communication in Ukrainian, Russian and English

Focus on results

Your results are our reputation. This means that we, just like you, are interested in the growth of the results of your business.

Constant growth

Every month we conduct advertising, we optimize it based on the statistics obtained, which leads to a monthly increase in the number of conversions

Cost optimization

Optimization of ads is aimed at reducing the cost of the application, increasing the number of conversions and the quality of incoming leads

Analytical reports

In monthly reports, we do not just state the numbers obtained, but analyze the results and write how to improve the indicators as much as possible.

Transparent communication

We always provide the client with complete and understandable information about the work performed and the results

Multilingual

We set up advertising, write reports and conduct communication in Ukrainian, Russian and English

Focus on results

Your results are our reputation. This means that we, just like you, are interested in the growth of the results of your business.

WE HAVE A GOOGLE PARTNER STATUTE, AND THIS MEANS

our competence is confirmed directly by Google

we have a sufficient number of clients, which means experience in setting up contextual advertising

our customers with new ad accounts can get up to 1500 UAH bonus from Google

CLIENTS

Ours reviews on Clutch.co

Tariff plans

Start

for a site with 2-3 services

$from 270

per month

  • Create a Bing Ads account, Google Analytics and Google Tag Manager
  • Setting up analytics on the site
  • Selection of keywords for advertising
  • Distribution of relevant keywords across ad groups
  • Adding irrelevant words to the negative keyword list
  • Writing ad texts, at least 3 for each group
  • Adding ad extensions to your campaign
  • Final settings for campaigns: schedule ad display, add geotargeting, bids for keywords

Premium

for online stores

$from 380

per month

  • Account creation Bing Ads, Google Analytics и Google Tag Manager
  • Setting up analytics on the site
  • Setting up product ads Shopping
  • Building a dynamic search advertising campaign
  • Setting up banner ads
  • Selection of keywords for advertising
  • Distribution of relevant keywords across ad groups
  • Adding irrelevant words to the negative keyword list
  • Writing ad texts, at least 3 for each group
  • Adding ad extensions to your campaign
  • Final settings for campaigns: schedule ad display, add geotargeting, bids for keywords
  • Account analytics. Checking the impressions received for your campaigns. Checking the percentage of won auctions.
  • Competitor analysis. Determination of growth points taking into account the obtained data

Account audit

for working PC

$from 95

one-time

  • Analysis of the correctness of analytics settings – Google Analytics, Google Tag Manager, call tracking
  • Analysis of the relevance of keywords, match types, search queries
  • Checking the correctness of extensions, schedules, targeting, budgets
  • Analysis of ads for effectiveness and adherence to advertising goals
  • Checking the impressions received for your campaigns. Checking the percentage of won auctions
  • As a result, you will receive a list of comments and potential points of growth for an advertising office.

PPC KPI

Number of impressions

- Show advertisements to all interested users
- Limiting impressions for non-targeted requests
- Development of ads, depending on the purpose of advertising
- Maximizing the number of won auctions

Growing interest

- Writing relevant selling ads
- Creation of attractive visual presentation of advertisements
- Growth in% of ad clicks

Optimizing your budget

- Getting the maximum amount of traffic
with a minimal budget
- Increasing the budget for those ads that bring in sales
- Weekly reduction in customer acquisition costs

Sales from the site

- Analysis of site pages and increase in% of sales
- Competitor analysis and ad refinement
- Elaboration of new advertising activities

Stages of work on a project

1

March

none

Formation of the project strategy. Together with you, we form an individual advertising campaign strategy based on your goals and needs.

2

March

Timeline

Conclusion of a contract. We fully prescribe the list of keywords of interest, the time frame, and the budget for the work. The execution of this contract on our part is monitored by Project-manager

3

March

Timeline

Setting up contextual advertising. First of all, we set up an analytics system for your site. Next comes the development of the full semantic core, development of advertisements, setting up geotargeting and display schedule

4

March

Timeline

Maintaining and finalizing an advertising campaign. We check the statistics and effectiveness of the advertising campaign on a weekly basis and make adjustments in order to maximize the advertising results for you

5

March

Timeline

Reporting. We provide you monthly reports on the progress of the advertising campaign, its effectiveness, as well as a list of recommendations to improve sales from the site

FAQ
Why does a business need contextual advertising?

Because with the help of contextual advertising, you can be found by a person who is currently interested in your product or service. This is your potential client.

Why do you need to order the customization of contextual advertising from a specialist?

Contextual advertising in Bing, like in any other search engine, can be configured independently. But in case of mistakes, you can spend a lot of money and not get the desired customers. Therefore, it is better and cheaper to consult a specialist.

Is bing advertising right for my business?

Bing PPC advertising is suitable for advertising if your product or service is sold in the United States and other Western countries. It does not replace or replace advertising on Google, however, due to the lower popularity in it, you can get targeted customers for a much lower budget.

According to ReportGarden, the average cost per click in the US auto niche is $ 7.99 on Bing Ads and $ 20.08 on Google Ads.

Moreover, more than 75% of users of this system are over 35 years old, and this is a very solvent audience.

How much money does it take to order advertising in bing?

In contextual advertising, you can select any budget for the test. One has only to consider the cost per click in your niche. And in the process of advertising, based on the data obtained, already optimize the budget.

How to choose a specialist in setting up contextual advertising?

First of all, you need to assess competence, experience and successful cases. Also, a good ad setup specialist will first of all take an interest in your business, offer to set up analytics and provide you with access to all the accounts that he creates for you.

Why choose Site24 to customize your ads?

– We have a team working on your account, which means that situations when someone went on skis and your advertisement was left unattended are excluded.

– We value our reputation – this means we have constant monitoring of results and terms

– We have many completed projects and strategies under our belt. Our experience enables us to choose the most effective and profitable tools for you.

REVIEWS

About company

We have been working in SEO, PPC and internet marketing since 2011

We employ only the best and most motivated specialists

96% of clients come to us on recommendations from other people

We show and explain the process and results of our work at any time

Your project is being worked on
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PROJECT MANAGER

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PPC SPECIALIST

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ASSISTANT PPC SPECIALIST

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ANALYST

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COPYWRITER

Our team
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