Benefits of PPC advertising in Bing
The popularity of the Bing advertising system in the US and Canada today is 21%. About 63 million people worldwide use Bing
Bing contextual advertising is shown immediately in search engines Bing, Yahoo! and AOL, as well as their partner sites. This adds a large amount of traffic
For many highly competitive industries, the average cost per click and per conversion is several times lower in Bing Ads than for a similar campaign in Google Ads
Contextual advertising includes
- keywords selecting
- ad writing
- extensions building
- geo-targeting setup
- ad impressions distribution setup
- technical specifications for banners
- responsive display ads setup
- platforms and target impressions share setup
- CTR, clicks, and traffic analysis
- conversion and orders on the website analysis
- advertising optimization based on the analysis findings
Cases
The benefits of doing PPC marketing with us
Every month of the campaign implementation, we optimize the ads based on the statistics obtained. Therefore, your website gets a monthly increase in conversion rate
We optimize the campaign to reduce the cost, increase conversions and quality of inbound leads
In monthly reports, we do not just show the numbers but analyze the results and suggest how to improve the indicators as much as possible.
We always provide the client with complete and comprehensible information about the work performed and the results
We communicate, set up advertising, write reports in Ukrainian, Russian, and English
Your results are our reputation. Thus, just like you, we are interested in the improvement and growth of your business.
WE HAVE A GOOGLE PARTNER STATUS, AND THIS MEANS
Google confirms our competence, and we've demonstrated the expertise
we drive client growth and maintain an efficient optimization score
our customers with new Ads accounts can get up to UAH 10000 bonus from Google
CLIENTS
Ours reviews on Clutch.co
Packages
Start
for a site with 2-3 services
$from 270
per month
- Creating Bing Ads account, Google Analytics, and Google Tag Manager
- Setting up website analytics
- Building a keyword list
- Keyword distribution
- Adding irrelevant words to the negative keyword list
- Writing text ads, at least 3 for each group
- Adding ad extensions to the campaign
- Managing campaign settings: scheduling ads, adding geotargeting, optimizing keyword bids
Premium
for online stores
$from 380
per month
- Creating Bing Ads account, Google Analytics, and Google Tag Manager
- Setting up website analytics
- Setting up Shopping ads
- Creating a Dynamic Search Ad
- Building a keyword list
- Keyword distribution
- Adding irrelevant words to the negative keyword list
- Writing text ads, at least 3 for each group
- Adding ad extensions to the campaign
- Managing campaign settings: scheduling ads, adding geotargeting, optimizing keyword bids
- Campaign performance analysis. Impression share and win rate calculation.
- Competitor analysis. Improvement suggestions based on the data obtained
Account audit
FOR ONGOING CAMPAIGNS
$from 95
ONE-OFF
- Analyzing the accuracy of analytics settings – Google Analytics, Google Tag Manager, call tracking
- Analyzing keywords relevance, match types, search-log
- Ensuring the accuracy of extensions, schedules, targeting, budgets
- Analyzing the effectiveness and alignment of the ads with marketing efforts
- Reviewing impression share data.
- Calculating win rate
- As a result, you will receive a list of comments and suggestions for the Ad Manager.
Our KPIs
- Ads are shown to all relevant audience
- Ads don't appear in non-targeted requests
- Ads are aligned with the campaign goals
- Optimized win rate
- Written ads are relevant and sell
- Visuals are appealing
- Increase in click-through rates
- Optimal budget allocation
- Traffic and sales increase through effective campaign budget management across ad sets
- Weekly reduction in customer acquisition costs
- Website data analysis and increase in % of sales
- Competitor analysis and ad performance improvement
- New advertising activities development
Stages of work on a project
March
Formation of the project strategy. Together with you, we form an individual advertising campaign strategy based on your goals and needs.
March
Conclusion of a contract. We fully prescribe the list of keywords of interest, the time frame, and the budget for the work. The execution of this contract on our part is monitored by Project-manager
March
Setting up contextual advertising. First of all, we set up an analytics system for your site. Next comes the development of the full semantic core, development of advertisements, setting up geotargeting and display schedule
March
Maintaining and finalizing an advertising campaign. We check the statistics and effectiveness of the advertising campaign on a weekly basis and make adjustments in order to maximize the advertising results for you
March
Reporting. We provide you monthly reports on the progress of the advertising campaign, its effectiveness, as well as a list of recommendations to improve sales from the site
Because with the help of contextual advertising, you can be found by a person who is currently interested in your product or service. This is your potential client.
Like in any other search engine, contextual advertising in Bing can be set by oneself. But in case of mistakes, you can spend a lot of money and not get the desired results and customers. Therefore, it is better and cheaper to consult a specialist.
Bing PPC advertising is a good option if your product or service is sold in the United States and other Western countries. It does not replace advertising on Google. However, you can get targeted customers on a much lower budget due to the lower popularity.
According to ReportGarden, the average cost per click in the US auto niche is $ 7.99 on Bing Ads and $ 20.08 on Google Ads.
Also, more than 75% of users of this system are over 35 years old, and this is a very solvent audience.
In contextual advertising, you can select any budget for the test. One only has to consider the cost per click in your niche. And then optimize the budget gradually, based on the data obtained.
First, you need to assess competence, experience, and successful cases. Also, a good professional would request details about your business, offer to set up analytics, and provide you access to all the accounts created for you.
– We have a team working on your account, which means that your advertisement is left unattended when the specialist goes for a vacation.
– We value our reputation – this means we constantly monitor the results and terms
– We have completed numerous projects and strategies. Our experience allows us to choose the most effective and profitable tools for you.
REVIEWS
Yulia Shilova
LEBOUTIQUE, DIRECTOR FOR MARKETING
We have worked with the Site24 team for two and a half years. During this period we have managed to significantly increase SEO traffic, improve previously lagging categories and add important functionality to promote the site. Site24 employees always stay in touch; they quickly resolve any issues, offer impressive ideas and keep track of the implementation. I recommend Site24 as a reliable partner in online promotion.
Alexey Aronov
UNIVEST MEDIA, GENERAL DIRECTOR
We started working with Katerina Zolotareva and Site24 two years ago. They accomplish great work and are true professionals in their field. Together we went through all the stages of relaunching our sites; from ideation to completion. The sites "Propositsiya" and "Ogorodnik" are specific agriculture-themed resources. It is not as straightforward as promoting an online store or fashion website. Based on the specifics of our business, the Site24 team implemented various of tools for promotion and organic traffic acquisition. The results are impressive. Our site now leads the search queue of its niche. Special thanks to the leader of the SEO team — Katerina Zolotareva and our dedicated SEO specialist — Maria Kharchenko. Your reliability and knowledge is very valuable. We are totally satisfied and recommend Site24 to those looking for experienced specialists in website promotion.
Olga Rivnyachok
PLASTICS, ADVERTISING AND MARKETING MANAGER
Plastics-Ukraine is grateful for Site24’s help in achieving our stable position at the top of Google search results. The tasks are always performed with quality and within agreed time limits. Recommendations were provided for each product and immediate solutions were developed. Improved results on Google were delivered across three countries where our offices are located: Ukraine, Georgia and Moldova. Choosing Site24 means working with responsible professionals. We’ve collaborated with the team leader Ekaterina Zolotareva for 5 years. She has a unique approach that has achieved substantial results for us. She confidently delivers that the promotion of our site will be successful. A difficult challenge that Ekaterina creatively overcomes.
Anastasia Kryzhanovskaya
CRYPTOART, DIRECTOR FOR MARKETING
We have been cooperating with the Site24 Team for a long time. We are satisfied with both the results and workflow. I emphasize that it is very comfortable to work with this team. Transparent work planning, clear reporting and timely responses to questions and alterations. There is no need to monitor their work every day: we trust them and their plan. The agreed scope of work will be completed on time. Thankful for their quality and professionalism!
Ilya Kovalev
BEAUTY PRO, DIRECTOR FOR MARKETING
We have been working with the Site24 agency since mid 2017. Based on SEO standards, this collaboration gave speedy results. We managed to significantly increase the visibility of our site on Google in less than six months. We showed up on the first page of Google with nearly all key queries. This allowed us to increase sales and reduce the customer acquisition cost. I would like to express special thanks to Katerina Zolotareva and Evgeny Turchikhin, who manage our project. They are competent professionals in their field. Goals are always addressed at the highest of standards. Whenever I had questions or concerns, someone was always ready to help. Working with them is effective and pleasant. So much appreciation for this team!
Artem Beloded
GIGAKYIV.NET, OWNER
I turned to Katya to for assistance with optimization in early 2017. I admired her thorough approach along with the support during the stage of implementation. Most importantly, the results skyrocketed after changes had been integrated! We’re already working on our next project. Cheers!
About us
PROJECT MANAGER
PPC SPECIALIST
ASSISTANT PPC SPECIALIST
ANALYST
COPYWRITER
Supervises all projects. Develops strategies. Monitors customer satisfaction and KPI compliance.
Katerina Zolotareva
Studio executive
Responsible for SEO implementation for clients. Manages SEO specialists, copywriters, and programmers.
Evgeny Turchikhin
Head of SEO Department
Keeps track of projects implementation, coordinates all works, writes reports, and analyzes results.
Alexander Sulima
Project manager
Responsible for all projects related to contextual and targeted advertising. Configures Google Ads, Bing Ads, and Facebook Ads.
Denis Ivanov
Head of PPC direction
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