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Google Ads advertising

A fast launch. Sales from advertising up by 60% or more within 90 days
Oleksandr
Senior Project Manager
Our experience

Google Ads advertising by Site24 in numbers

300+
successful campaigns launched
+120%
average conversion growth
86%
of clients came to us by referral
9
years in website promotion
3-5 days
to set up your campaigns
What PPC advertising delivers

Getting the most out of Google Ads with Site24

Number of
impressions
  • Ads shown only to your target audience — no spend on irrelevant queries
  • Cutting out irrelevant impressions through keyword filtering
  • Creating ads that match the goal of the campaign
  • Winning the maximum number of auctions
Better engagement
with your ads
  • Writing ads with strong offers and calls to action
  • Selecting visuals for banners and video with click-through rate in mind
  • Optimizing copy and creatives to increase click-through rate
Budget
optimization
  • The maximum amount of relevant traffic within your available budget
  • Reallocating spend to the ad groups and keywords that perform
  • Reducing the cost of acquiring a client week by week
Sales from
your website
  • Landing page audits to increase conversion rates
  • Benchmarking against competitors and adapting your campaigns accordingly
  • Launching new ad formats and testing hypotheses to grow sales
Trusted by

Our clients

We launch advertising that works

PPC services for any niche

We advertise businesses in any niche
E-commerce, services, B2B, healthcare, events — we know how to promote complex products and services.
A flexible approach
We set campaigns up around specific goals and change strategy quickly as the business needs it.
International reach
We run campaigns for Ukraine, the EU, the US and Canada, taking into account the language and behavior of the target audience.
1,000+ projects in 9 years
We have experience in highly competitive and seasonal niches. We adapt quickly when the market changes.
Multiple languages
We work with most European languages — native-sounding ads for every market.
Get a free media plan to launch your PPC campaigns
A solution for everyone

The ad formats we work with

Performance Max
An automated campaign that covers every Google channel (Search, YouTube, Gmail, Display) for maximum results.
Search advertising
Your ads appear in Google at the moment someone is searching for your product or service.
Display advertising
Eye-catching display ads on Google partner sites that increase brand awareness and reach.
Google Shopping
A format for online stores: your products shown with prices, photos and names right in the search results.
Demand Gen
A new format aimed at reaching an interested audience through YouTube, Discover and Gmail, with a focus on visual content.
YouTube video advertising
We show your video to your target audience before other videos or in the feed — it works very well for brand awareness and engagement.
Remarketing
We remind people who have already visited your site but did not convert about your business. We bring them back.
Local advertising
Increasing the reach of your location on Google Maps so that potential clients come straight to you
Results of our clients

Our case studies in Google Ads
advertising

Case PPC for E-Commerce: 2.5X Revenue Growth in One Year Read case Case How we increased conversion rates from advertising by 251% and said an early goodbye to the client Read case Case PPC Dental Clinic Advertising for the US Market Read case Case Urban steps. Case of problematic setup of analytics for an online store on the Shopify platform Read case Case FoxmindEd case: How to get 100+ conversions per month with the Discovery campaign Read case Case Case of medtechnika.com.ua: Setting up PPC advertising for an online medical equipment store Read case
See more case studies
Case PPC for E-Commerce: 2.5X Revenue Growth in One Year Read case
Case How we increased conversion rates from advertising by 251% and said an early goodbye to the client Read case
Case PPC Dental Clinic Advertising for the US Market Read case
Case Urban steps. Case of problematic setup of analytics for an online store on the Shopify platform Read case
Case FoxmindEd case: How to get 100+ conversions per month with the Discovery campaign Read case
Case Case of medtechnika.com.ua: Setting up PPC advertising for an online medical equipment store Read case
See more case studies
Site24 is an official Google Partner
Google Partner status —
confirmation of our expertise
Our competence is confirmed by Google — we meet high standards of quality and performance.
We have experience across many niches — we work with a large number of clients and know how to deliver results.
A bonus for new accounts — up to UAH 10,000 in Google advertising credit for new clients.
Choose the format of cooperation that suits you

Google Ads
pricing

PPC Pro
for a website with 2-3 services
from
$270
PPC Premium
for online stores
from
$380
PPC audit
an analysis of your ad account
from
$135
What the price depends on

What determines
the cost of PPC

+ + Where your ads are shown
Advertising in different countries or regions has a different cost per click — it all depends on the competition and the target audience.
+ + The number of products or services
The more items you need to promote, the more complex the campaign structure and the higher the cost of managing it.
+ + The strategy you choose
Whether the focus is brand awareness, lead generation or sales determines the ad formats, the complexity of the setup and the approach to optimization.
+ + Competition in your niche
In highly competitive industries the bids are higher, so the cost per click and the overall budget will be higher too.
+ + The scope of the agency's work
The price covers not only launching the ads, but also the strategy, analytics, optimization, ad creation and ongoing support.
Thanks to continuous optimization, we lower the cost per click and increase the return on investment within the very first months.
Estimate your budget
Our service brings the client results and peace of mind
Why client service at
Site24 is the best
Constant contact with your manager
Your personal PPC manager is always available, knows every detail of your account and responds quickly. 90% of requests are resolved on the day they arrive.
Clear communication, no fluff
We explain complex things in plain language, without technical jargon. You always understand what we are doing in your campaign and why.
Open budgets and reports
We work with open budgets: you see exactly how much goes to advertising and how much to our work. Every action is documented and transparent.
Your success is our reputation.
How we launch your advertising

The stages of work at a
Google Ads agency

01
Analyzing your niche and product
We study your business, your product or service, and identify the value for the customer, the seasonality and the specifics of demand. This is the foundation of an effective campaign.
02
Competitor analysis
We compare your offer with your competitors', study their ads, keywords and approaches. We build a strategy that sets you apart on the market.
03
Building the strategy
We put together an individual plan: we choose the ad formats and define the goals, audiences, tone of communication and value propositions.
04
Building the media plan
We plan the channels, budgets and expected metrics (clicks, conversions, CPA, ROI). The media plan lets you control spending and forecast results.
05
Technical setup and launch
We set up analytics, the account structure, keywords, negative keywords and ads. We launch in line with the strategy and the budget.
06
Weekly optimization
Every week we review the statistics, switch off what is not working, test new ad variations and adjust bids and budgets for better results.
07
Monthly reporting and adjustments
We prepare a detailed report: clicks, impressions, conversions, return on investment. We agree the next steps and update the strategy based on the actual data.
Analytics that works toward results

Transparent reporting from your Google Ads agency

We create reports that speak the language of business. Every figure in Google Ads is explained, and our specialists add recommendations to each report: what to scale, what to change, how to cut costs and improve performance. You always know the real state of your campaign — with no fluff.
Kateryna Zolotarova, CEO of Site24
Professional solutions for your business
The tools we work with
What our clients say

Our testimonials

Anastasiia Kryzhanivska
CRYPTOART, MARKETING DIRECTOR
We have been working with Kateryna Zolotarova's team for quite a while now and we are happy with both the results and the approach. I cannot share specific figures, but...
what I would like to point out is that this team is very comfortable to work with. Transparent work planning, transparent reporting, quick responses to questions and possible changes. There is no need to check on the work every day: we simply know that everything is going to plan and that the agreed scope will be delivered on time. Thank you for the quality and professionalism!
Artem Bilodid
GIGAKYIV.NET, OWNER
I came to Katya for help with optimization back in August 2017. I liked the thoroughness, the attention to detail and the support during implementation. Most importantly, once the changes...
were live the results went up quickly. We are now working on a new project together.
Illia Kovalov
BEAUTY PRO, MARKETING DIRECTOR
We have been working with the Site24 agency since July 2017. The cooperation delivered results that are fast by SEO standards: in less than six months we significantly increased the...
visibility of our website in Google. For almost all of our key search terms we reached the first page of search results, which allowed us to increase sales and reduce the cost of acquiring clients. I would like to say a special thank you to Kateryna Zolotarova and Yevhenii Turchykhin, who run our project. They are true professionals: tasks are always handled at a high level and on time. Whenever I have a question or need advice, I always know there is someone to turn to. Working with them is not only effective but also enjoyable. Thank you for this approach!
Oleksii Aronov
UNIVEST MEDIA, CEO
We started working with Kateryna Zolotarova and Site24 two years ago. What can I say about them and their work — the team is excellent, true professionals! Together we went...
through every stage of relaunching our websites, from ideas on paper to going live. "Propozytsiia" and "Ohorodnyk" are quite specific agricultural resources — not an online store and not a glossy magazine. Taking the agricultural specifics of our field into account, the team carried out a series of promotion activities and attracted organic traffic. The result speaks for itself: the sites hold leading positions in their niche. A separate thank you to the SEO team lead, Kateryna Zolotarova, and to the SEO specialist, Mariia Kharchenko. You can rely on them, and that is worth a lot! We are very happy and recommend Site24 to anyone looking for good online promotion specialists and reliable partners.
Yuliia Shylova
LEBOUTIQUE, MARKETING DIRECTOR
We worked with the Site24 team for 2.5 years. In that time we achieved significant SEO traffic growth, brought many lagging categories into the top and added functionality that matters...
for promotion to the site. The Site24 team is always available, can resolve any issue quickly, suggest good ideas and see them through. I recommend Site24 as reliable partners in online promotion.
Olha Rivniachok
PLASTICS, ADVERTISING AND MARKETING MANAGER
Plastics-Ukraine would like to thank Site24, first of all for how steadily we stay in the Google top, for tasks always delivered well and on schedule, for the recommendations provided...
for every single product, and for resolving all issues and Google surprises quickly in the three countries where we have offices: Ukraine, Georgia and Moldova. We prefer to work with professionals and, above all, with responsible people — which is exactly what Kateryna Zolotarova, whom we have worked side by side with for five years now, is. An individual approach matters a lot to us, and it is impossible not to notice it here, as is the confidence that the promotion of our website is always under control. And that is worth a great deal.
All testimonials
Your reliable partners in online advertising

Our team

Kateryna
CEO of the agency
Oversees the work on every project. Develops strategies. Keeps track of client satisfaction and KPI delivery
Yevhenii
Head of SEO
Responsible for delivering SEO promotion to clients. Leads the SEO specialists, copywriters and developers
Denys
Head of PPC
Responsible for every project involving paid search and paid social. Handles Google Ads, Microsoft Advertising and Amazon Ads setup
Oleksandr
Senior Project Manager
Oversees project delivery, coordinates all the work, writes reports and analyzes the results

Frequently asked questions about Google Ads services

Paid search advertising means you can be found by someone who is interested in your product or service right now. That is your potential client.
You can launch Google Ads yourself, but the setup involves a great many details, and ignoring them can burn through large budgets without bringing in clients. That is why we recommend trusting specialists — it will save you a lot of money and time.
Google advertising works for almost any business. There are cases where it is less effective — if people are not searching for your product, or if your site is not user-friendly. In that case experienced specialists will tell you so before setting the ads up.

The budget for PPC consists of two parts: the cost of the setup (the specialists' work) and the cost of the clicks (paid through the ad account directly to Google).

To calculate the cost of setting up your campaigns we write out the work plan required, estimate the specialists' hours and build the budget from there.

To estimate the click budget we look at Google's data on the cost per click for your niche and the geographic targeting you need. We then put together an approximate advertising budget for your website

First of all you need to assess their competence, experience and successful case studies. A good specialist will also start by asking about your business, will suggest setting up analytics and will give you access to every account they create for you.

An online store can use any type of advertising, but Google Shopping and dynamic search campaigns perform best. They take the least time to set up and deliver the best results in terms of conversions.

That said, to set up a dynamic search campaign the website has to be SEO-optimized.

A whole team works on your account, which rules out the situation where someone goes off on a skiing holiday and your advertising is left unattended.

We value our reputation — which means results and deadlines are monitored continuously

We have a great many delivered projects and strategies behind us. Our experience lets us choose the most effective and profitable tools for you.

Ready to increase your sales?
by launching PPC advertising for your business