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Google Ads audit

We will show you why Google Ads is not delivering the results you expect and find the growth points that will increase your ROI.
Oleksandr
Senior Project Manager
Why clients choose Site24

Our experience in PPC analytics

9+ years
working with Google Ads in Ukraine, the US and Europe
300+
PPC projects delivered
Experience
advertising in every business niche
Real
growth in ROI and a lower CPA (cost of acquiring a client)
Trusted by

Our clients

Results you will feel right after the review

What you get from an audit
of your advertising campaigns

A complete picture of how your advertising performs
We will work out whether your analytics is working, where the budget goes, which campaigns are performing and which need optimizing
Specific recommendations for improving ROI
You get a step-by-step action plan: what to change in the settings, bids, keywords and ads.
A lower cost per client (CPA)
We identify inefficient queries, stop the budget leaks and make your clicks work harder.
An optimized account structure
We rebuild the logic of your campaigns, ad groups and keywords for steady conversion growth.
Better analytics and tracking
We check how accurate the data in Google Analytics, GTM and your conversions is, so that decisions are based on real statistics.
Ways of working together — your choice
Implementing the changes
after the audit
You implement the recommendations yourself
We provide a detailed report and a step-by-step optimization plan. Your in-house specialist or contractor can implement the changes at whatever pace suits you.
We take the implementation on
The Site24 team implements all of the recommendations, tests hypotheses, sets up analytics and optimizes the campaigns around your goals. You get the result without spending your own time.
Order a PPC audit of my ad account

    Why a PPC audit is needed

    When a business needs
    its advertising reviewed

    Too few clients from advertising
    Your campaign is running but the results are not there? We will find where the clients are being lost and show you how to get more inquiries without increasing the budget.
    Cost per inquiry is too high
    If the cost of acquiring a client keeps growing while conversions stay low, an audit will help optimize the keywords, bids and ads so that you only pay for clicks that work.
    The need to scale campaigns
    When your advertising results have plateaued, we will show you how to scale the campaigns, test new audiences and make PPC more profitable.
    Site24 is an official Google Partner
    Google Partner status —
    confirmation of our expertise
    Our competence is confirmed by Google — we meet high standards of quality and performance.
    We have experience across many niches — we work with a large number of clients and know how to deliver results.
    A bonus for new accounts — up to UAH 10,000 in Google advertising credit for new clients.
    What the service includes

    What a full
    advertising audit covers

    • We analyze the account structure, check that the campaigns match your business goals, and review the grouping logic, geographic and scheduling settings.
    • We examine the keywords, ads, bidding strategies and use of ad extensions.
    • We identify inefficient queries that eat up the budget, and the opportunities to increase ROI.
    • We pay particular attention to the key metrics: CTR, CPC, ROI, conversions, keyword quality and ad performance.
    • We check that Google Analytics, Google Tag Manager, Merchant Center and YouTube Ads are set up correctly and properly linked to Google Ads.
    • We analyze how accurately data is collected, how conversions and UTM tags are recorded, and whether the KPIs match real business goals.
    • We identify gaps in the reporting that could be distorting your campaign results.
    • We analyze the strategic parameters of every campaign — bidding strategy types, ad rotation, and how the campaigns run on the search, display and video networks.
    • We check the language and geographic targeting, ad scheduling, bid adjustments and how the budget is distributed between campaigns.
    • We assess the use of automation, remarketing audiences, negative keywords and excluded placements.
    • Search campaigns: analysis of the keyword set, grouping logic, negative keywords, search terms and how relevant the ad copy is. A review of the number, quality and grammar of the ads and extensions, as well as the bids and audiences.
    • Performance Max and Shopping campaigns: assessment of the feed structure, product grouping, disapproved items, search terms and budget settings. Building and testing different audience segments.
    • Display and video campaigns: a review of the creatives, audiences, topics and audience segments; excluding placements that do not perform (websites, apps, YouTube channels).
    • We also analyze how the campaigns work together, assess the optimisation score and identify the potential for scaling.
    • We assess the load speed and how easy the interface is to use.
    • We check whether the page content matches the ad copy and how easy it is for a user to complete the target action.
    • We identify barriers to conversion: too much text, ineffective forms, weak calls to action.
    After the audit you receive a detailed report analyzing every aspect of the account, along with a clear list of priority actions:
    • Improvements to the account and campaign structure.
    • Optimization of keywords and ad copy.
    • Increasing conversions from the landing pages.
    • Recommendations for scaling the advertising and improving profitability.
    A regular audit keeps the account in optimal shape, makes efficient use of the campaign budget and maximizes sales.
    Order a PPC audit of my ad account
    Expert strategies
    Solutions for any niche
    Expertise across niches
    Over the years and a thousand different projects we have become experts in promotion across every industry.
    Local and international experience
    We work both on the Ukrainian market and abroad. Our strategies are adapted to the specifics of each business, and our services cover most European languages.
    Flexible approach
    Our experience lets us find the right solution for any niche and deliver results in any business segment.
    Results of our clients

    Our PPC case studies

    Case PPC for E-Commerce: 2.5X Revenue Growth in One Year Read case Case How we increased conversion rates from advertising by 251% and said an early goodbye to the client Read case Case PPC Dental Clinic Advertising for the US Market Read case Case Urban steps. Case of problematic setup of analytics for an online store on the Shopify platform Read case Case FoxmindEd case: How to get 100+ conversions per month with the Discovery campaign Read case Case Case of medtechnika.com.ua: Setting up PPC advertising for an online medical equipment store Read case
    See more case studies
    Case PPC for E-Commerce: 2.5X Revenue Growth in One Year Read case
    Case How we increased conversion rates from advertising by 251% and said an early goodbye to the client Read case
    Case PPC Dental Clinic Advertising for the US Market Read case
    Case Urban steps. Case of problematic setup of analytics for an online store on the Shopify platform Read case
    Case FoxmindEd case: How to get 100+ conversions per month with the Discovery campaign Read case
    Case Case of medtechnika.com.ua: Setting up PPC advertising for an online medical equipment store Read case
    See more case studies
    What improves after your advertising is optimized

    The key outcomes of a Google Ads audit

    More impressions among your target audience
    Your ads start being shown to more relevant users. We remove irrelevant queries, improve ad quality and maximize the number of auctions won in Google Ads.
    An optimized advertising budget
    We analyze how effectively the money is spent and redistribute the budget toward the best-performing campaigns. This lowers the cost of acquiring a client (CPA) and increases the overall return on your advertising.
    More interest from your audience
    We improve CTR through compelling offers, updated copy and visuals. The ads become more precise, spark interest and drive clicks from exactly the right audience.
    More sales from your website
    Once the campaigns and landing pages are adjusted, the number of inquiries and purchases grows. We analyze competitors, test new activities and increase the conversion rate of the traffic coming from Google Ads.
    Order an audit of my ad account
    The cost of a PPC audit:$135
    What our clients say

    Our testimonials

    Anastasiia Kryzhanivska
    CRYPTOART, MARKETING DIRECTOR
    We have been working with Kateryna Zolotarova's team for quite a while now and we are happy with both the results and the approach. I cannot share specific figures, but...
    what I would like to point out is that this team is very comfortable to work with. Transparent work planning, transparent reporting, quick responses to questions and possible changes. There is no need to check on the work every day: we simply know that everything is going to plan and that the agreed scope will be delivered on time. Thank you for the quality and professionalism!
    Artem Bilodid
    GIGAKYIV.NET, OWNER
    I came to Katya for help with optimization back in August 2017. I liked the thoroughness, the attention to detail and the support during implementation. Most importantly, once the changes...
    were live the results went up quickly. We are now working on a new project together.
    Illia Kovalov
    BEAUTY PRO, MARKETING DIRECTOR
    We have been working with the Site24 agency since July 2017. The cooperation delivered results that are fast by SEO standards: in less than six months we significantly increased the...
    visibility of our website in Google. For almost all of our key search terms we reached the first page of search results, which allowed us to increase sales and reduce the cost of acquiring clients. I would like to say a special thank you to Kateryna Zolotarova and Yevhenii Turchykhin, who run our project. They are true professionals: tasks are always handled at a high level and on time. Whenever I have a question or need advice, I always know there is someone to turn to. Working with them is not only effective but also enjoyable. Thank you for this approach!
    Oleksii Aronov
    UNIVEST MEDIA, CEO
    We started working with Kateryna Zolotarova and Site24 two years ago. What can I say about them and their work — the team is excellent, true professionals! Together we went...
    through every stage of relaunching our websites, from ideas on paper to going live. "Propozytsiia" and "Ohorodnyk" are quite specific agricultural resources — not an online store and not a glossy magazine. Taking the agricultural specifics of our field into account, the team carried out a series of promotion activities and attracted organic traffic. The result speaks for itself: the sites hold leading positions in their niche. A separate thank you to the SEO team lead, Kateryna Zolotarova, and to the SEO specialist, Mariia Kharchenko. You can rely on them, and that is worth a lot! We are very happy and recommend Site24 to anyone looking for good online promotion specialists and reliable partners.
    Yuliia Shylova
    LEBOUTIQUE, MARKETING DIRECTOR
    We worked with the Site24 team for 2.5 years. In that time we achieved significant SEO traffic growth, brought many lagging categories into the top and added functionality that matters...
    for promotion to the site. The Site24 team is always available, can resolve any issue quickly, suggest good ideas and see them through. I recommend Site24 as reliable partners in online promotion.
    Olha Rivniachok
    PLASTICS, ADVERTISING AND MARKETING MANAGER
    Plastics-Ukraine would like to thank Site24, first of all for how steadily we stay in the Google top, for tasks always delivered well and on schedule, for the recommendations provided...
    for every single product, and for resolving all issues and Google surprises quickly in the three countries where we have offices: Ukraine, Georgia and Moldova. We prefer to work with professionals and, above all, with responsible people — which is exactly what Kateryna Zolotarova, whom we have worked side by side with for five years now, is. An individual approach matters a lot to us, and it is impossible not to notice it here, as is the confidence that the promotion of our website is always under control. And that is worth a great deal.
    All testimonials
    A solution for everyone
    The ad formats we work with
    Performance Max
    An automated campaign that covers every Google channel (Search, YouTube, Gmail, Display) for maximum results.
    Search advertising
    Your ads appear in Google at the moment someone is searching for your product or service.
    Display advertising
    Eye-catching display ads on Google partner sites that increase brand awareness and reach.
    Google Shopping
    A format for online stores: your products shown with prices, photos and names right in the search results.
    Demand Gen
    A new format aimed at reaching an interested audience through YouTube, Discover and Gmail, with a focus on visual content.
    YouTube video advertising
    We show your video to your target audience before other videos or in the feed — it works very well for brand awareness and engagement.
    Remarketing
    We remind people who have already visited your site but did not convert about your business. We bring them back.
    Local advertising
    Increasing the reach of your location on Google Maps so that potential clients come straight to you
    Choose Site24
    Why our client service is the best
    Support
    We are easy to work with. Your personal manager is constantly available, has complete up-to-date information about the project and is ready to advise you or report back. 90% of requests are resolved the same day.
    Clarity
    We explain complex things in simple words and always answer your questions directly
    Openness
    We share all the information about the work on your project. We work with open budgets, clearly separating the cost of the work from the promotion budgets.
    Reliability
    We follow our processes and work toward results. Together with you we set a clear task plan for each month with clear deadlines, and we provide convenient, easy-to-read reports at the end of the period.
    Your success is our reputation.
    Your reliable partners in PPC advertising

    Our team

    Kateryna
    CEO of the agency
    Oversees the work on every project. Develops strategies. Keeps track of client satisfaction and KPI delivery
    Yevhenii
    Head of SEO
    Responsible for delivering SEO promotion to clients. Leads the SEO specialists, copywriters and developers
    Denys
    Head of PPC
    Responsible for every project involving paid search and paid social. Handles Google Ads, Microsoft Advertising and Amazon Ads setup
    Oleksandr
    Senior Project Manager
    Oversees project delivery, coordinates all the work, writes reports and analyzes the results

    Frequently asked questions about the Google Ads audit

    A Google Ads audit is a professional review of the settings and state of your ad account, campaigns, keywords, bids, analytics and spending efficiency. The goal is to find the mistakes that hold your advertising back and identify ways to increase conversions.
    An audit helps you understand why your advertising is not bringing in enough inquiries or sales, where the budget is leaking and how to improve ROI. After the review you get a specific action plan for making the campaigns more profitable.
    We recommend auditing Google Ads every 3-6 months, or after any changes to your strategies, budgets, website or target audience. Regular reviews help you avoid mistakes and keep your advertising performing at its best.
    The cost of a Google Ads audit depends on the number of campaigns, the complexity of the account and the amount of analytics involved. At Site24 the price is set individually after a short review — with no overpaying and no hidden charges.
    We review the campaign settings, the analytics (Google Analytics, GTM), keywords, ads, bids, conversions, landing pages and budget efficiency. You receive a full report and recommendations for optimizing your PPC advertising.
    Depending on the size of the account, the audit takes between 3 and 7 working days. We analyze every campaign in detail and compare CTR, CPC, CPA and ROI to build an accurate picture of how the advertising performs.
    An audit is a diagnosis — its purpose is to find the problems. Optimization is the next stage, when we implement the changes: updating ads, keywords, bids and landing pages and improving the account structure.
    Yes. We analyze any Google Ads account independently, even one created by another agency. Our audit is objective and focused on finding ways to improve performance, not on criticising whoever ran it before.
    After the optimization that follows an audit, CTR, conversions and profitability go up while cost per click (CPC) and cost per acquisition (CPA) go down. The advertising starts bringing in more inquiries for a smaller budget.
    Our specialists have experience with accounts in a wide range of niches — from e-commerce and service websites to international B2B campaigns. We run a deep PPC audit with real recommendations rather than a template report, and we help businesses grow effectively in their markets
    Order a Google Ads audit
    To reduce your advertising costs and improve sales