When do you need a brand reputation management service on the Internet?
What does the SERM service consist of?
- analysis of google search results for brand keywords
- studying reviews about the company
- formation of a strategy for improving reputations
- writing PR articles about the company
- SEO promotion of positive articles
-formation of a strategy for obtaining customer feedback
- promotion to the TOP of positive and neutral articles so that the negatives move below the top 10
- creating accounts in external services, promoting them on Google
Cases
SEO Promotion of a Garden Supplies Online Store
Site niche: SEO Promotion of a Garden Supplies Online Store
Achievement: traffic has doubled in 2 years, 2.4x increase in conversions from Google organic traffic
SEO Promotion of a Bag and Accessory Store
Site niche: SEO Promotion of a Bag and Accessory Store
Achievement: Increased search traffic by 75%, Increased sales twice
SEO Promotion of a Medical Equipment Website
Site niche: SEO Promotion of a Medical Equipment Website
Achievement: Increased search traffic by 11 times, 83% of keywords from commercial pages reached Google’s top 10; 55% reached the top 3, Found new points of growth for the project
SEO Promotion of a Bus Transportation Website
Site niche: SEO Promotion of a Bus Transportation Website
Achievement: 12x search traffic increase, 25% of the commercial keywords in Google’s top-3, and 73% – in the top-10
SEO Promotion of a Flash-sale Project in the Clothing Niche
Site niche: SEO Promotion of a Flash-sale Project in the Clothing Niche
Achievement: 60% of keywords reached the top 10 on Google, increased growth of organic non-branded traffic by 4.2 times, increased overall growth of SEO traffic by 2.4 times
SEO Promotion of IT Products
Site niche: SEO Promotion of IT Products
Achievement: traffic has doubled in 2 years, 2.4x increase in conversions from Google organic traffic
Benefits of working with us
We sign the NDA and strictly monitor the confidentiality of our SERM work.
We always provide the client with real information about the state of the project and our work
We work, communicate, and write technical specifications in Ukrainian, Russian and English
Your results are our reputation. This means that we, just like you, are interested in the growth of your business.
CLIENTS
Ours reviews on Clutch.co
Tariff plans and SERM price
Starter
for small projects
$from 280
per month
- Analysis of SERPs, search for positive and negative content
- SERM strategy formation
- Coordination of directions and topics of articles
- Keyword research for articles
- Writing technical specifications for texts
- Writing or reviewing written texts
- Buying links to posted articles
- Monthly report
Premium
for medium-sized projects
$from 420
per month
- Analysis of SERPs, search for positive and negative content
- SERM strategy formation
- Coordination of directions and topics of articles
- Keyword research for articles
- Writing technical specifications for texts
- Writing or reviewing written texts
- Buying links to posted articles
- Registration of accounts on social networks and other services
- Negotiations to remove negative content
- Writing positive reviews on external services
- Buying links to resources with a positive reputation
- Monthly report
- Consultations with our specialists
Enterprise
for large projects
$from 550
per month
- Analysis of SERPs, search for positive and negative content
- SERM strategy formation
- Coordination of directions and topics of articles
- Keyword research for articles
- Writing technical specifications for texts
- Writing or reviewing written texts
- Buying links to posted articles
- Registration of accounts on social networks and other services
- Negotiations to remove negative content
- Writing positive reviews on external services
- Buying links to resources with a positive reputation
- Writing PR articles
- Placement of PR articles in leading media
- SEO promotion of articles
- Formation of a strategy for getting positive feedback from customers
- Weekly report
- Consultations with our specialists
We work on KPIs such as:
Clearing negativity from the top 20
As a result of our work, positive mentions will go up, and negative ones will disappear from the search results.
You’ll see an increase in positive reviews and site ratings on third-party services.
Stages of work on the project
March
You leave a request on our website or by phone
March
We analyze the search results for your brand keywords, find positive and negative references, and on this basis we form the strategy and cost of the SERM work.
March
We sign a contract, receive payment, form a working team, and have a general chat with the client about the project. After that, we start our work, and in parallel we coordinate all intermediate documents with you.
March
At the end of each working period, we send you a detailed report on the work done and the results obtained, as well as a list of tasks for the next working period.
March
Every month, you get dynamic growth in positive mentions and a decrease in negatives on Google and third-party services.
SERM (Search Engine Reputation Management) is the management of your website’s reputation on the internet. This work is aimed at minimizing negative reviews and increasing positive mentions at the top of Google results, as well as on social networks, review sites, and other resources.
In the presence of a generated negative, SERM is aimed at displacing the negative from the visibility of users by shifting unwanted results to the third or fourth pages of search engine results.
A SERM service can include processes such as:
– removal of negative articles
– writing good reviews and comments
– cleaning up negative reviews and comments
– work with negativity in social networks
It is often not enough just to order good reviews on an exchange. First, it is important to study the activities of the company, contact the editorial offices of the media, and agree on the placement of new high-quality articles.
At the same time, the stronger the reputational attack on the business, the more important it is to contact and publish articles on the highest quality information sites. This is the only way to oust negative information from Google.
Reputation management services are performed by us completely confidentially and only after all details have been fully agreed upon with the customer. We sign a cooperation agreement and a non-disclosure agreement with our clients.
As a rule, apply for SERM service if there is negative feedback about your company. This can be either a consequence of unworked processes or a deliberate attack from competitors.
You can order SERM even when the negative has not yet formed. The main task will be to post positive reviews and build a trustworthy company reputation.
Before deciding to purchase or cooperate, customers look for information about the company on the Internet. They search the top google by brand query and “company name + reviews”. They can also study ratings and reviews on external services and social networks.
Therefore, our task is to provide customers with useful and positive information about the company at all points of contact. And if there is a negative in them – to force it out through the placement of other, more positive or neutral information about the business.
We just do a good job, and more than 95% of our clients come to us on recommendations from other people. They trust us, and that speaks for itself.
REVIEWS
Yulia Shilova
LEBOUTIQUE, CMO
We have been working with the Site24 team for two and a half years, and during this time, we have managed to significantly increase our SEO traffic, improve previously underperforming categories, and add crucial functionality to promote our site. The Site24 team is always available and responsive, quickly resolving any issues, offering impressive ideas, and tracking the implementation of our project. I strongly recommend Site24 as a trustworthy partner for online promotion.
Alexey Aronov
UNIVEST MEDIA, CEO
We began working with Katerina Zolotareva and the Site24 team two years ago, and they have been exceptional professionals in their field. Together, we went through all stages of relaunching our agriculture-themed websites, Propositsiya and Ogorodnik, from ideation to completion. Due to the specific nature of our business, promoting our site was not as straightforward as a typical online store or fashion website. However, the Site24 team implemented various tools for promotion and organic traffic acquisition that have yielded impressive results. Our site now ranks first in search queries for our niche. We extend our gratitude to Katerina Zolotareva, the leader of the SEO team, and our dedicated SEO specialist, Maria Kharchenko, for their expertise and dedication. Your reliability and knowledge have been invaluable to us. We are fully satisfied and highly recommend Site24 to anyone in search of experienced website promotion specialists.
Olga Rivnyachok
PLASTICS, ADVERTISING AND MARKETING MANAGER
Plastics-Ukraine expresses gratitude towards Site24 for their assistance in securing our top position in Google search results. All tasks were completed with high-quality and within the agreed timelines. The team provided recommendations for each product, and quick solutions were developed. Our Google search results significantly improved in three countries where our offices are located: Ukraine, Georgia, and Moldova. Selecting Site24 as your website promotion partner means working with responsible professionals. We have been collaborating with team leader Ekaterina Zolotareva for five years, and she has a unique approach that has achieved impressive results for us. With confidence, she delivers successful promotion of our site, even in the face of difficult challenges, which she creatively overcomes.
Anastasia Kryzhanovskaya
CRYPTOART, CMO
We have had a long-standing partnership with the Site24 Team and we are pleased with both the outcomes and the process. It is worth noting that working with this team is extremely convenient. Their work planning is transparent, their reporting is clear, and they are prompt in responding to questions and changes. We don't have to keep tabs on their work on a daily basis because we trust them and their plan. The agreed-upon tasks are always completed on time. We appreciate their high quality work and professionalism!
Ilya Kovalev
BEAUTY PRO, CMO
We have been collaborating with Site24 agency since mid-2017. With their expertise in SEO, we were able to achieve quick results. Within six months, we significantly increased our website's visibility on Google, appearing on the first page for almost all relevant search queries. This led to an increase in sales and a decrease in customer acquisition costs. I would like to give special thanks to Katerina Zolotareva and Evgeny Turchikhin, who manage our project. They are competent professionals in their field, and our goals are always met at the highest standards. Whenever I had any questions or concerns, they were always there to help. Working with them has been both effective and pleasant. We highly appreciate this team!
Artem Beloded
GIGAKYIV.NET, FOUNDER
In August 2017, I requested assistance from Kateryna Zolotarova and Site24 for SEO optimization. I appreciated their professionalism, attention to detail, and guidance during the implementation phase. Most importantly, the changes they made led to a significant improvement in our results. We are currently collaborating on a new project.
About company
We have been working in SEO, PPC, and internet marketing since 2011
We employ only the best and most motivated specialists
96% of our clients are referred to us by satisfied customers.
We show and explain the process and results of our work at any time.
PROJECT MANAGER
SERM SPECIALIST
ASSISTANT SERM SPECIALIST
LINKBILDER
COPYWRITER
Supervises all projects. Develops strategies. Monitors customer satisfaction and KPI compliance.
Katerina Zolotareva
Studio executive
Responsible for SEO implementation for clients. Manages SEO specialists, copywriters, and programmers.
Evgeny Turchikhin
Head of SEO Department
Keeps track of projects implementation, coordinates all works, writes reports, and analyzes results.
Alexander Sulima
Project manager
Responsible for all projects related to contextual and targeted advertising. Configures Google Ads, Bing Ads, and Facebook Ads.
Denis Ivanov
Head of PPC direction
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