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SERM — reputation management in Google

We build a positive brand reputation in Google: we strengthen trust in your business, promote positive mentions and reduce the visibility of negative ones.
Our experience

Site24 in numbers

1000+
SEO clients in our portfolio
150+
PPC projects
86%
of clients came to us by referral
9
years in website promotion
The benefits of reputation management

What your brand gets from SERM

Growing client trust
Positive materials and genuine reviews in Google's results build confidence among potential buyers and partners.
Protecting your reputation from negativity
We reduce the visibility of negative mentions and reviews, creating a stable positive information background around the brand.
Control over your online image
You get full control over what people see when they search for your company or product.
Signs that it is time to act

When you need online reputation
management services

Reputation attacks from competitors
Paid-for reviews, fake articles or attempts to discredit the company — the classic situation in which a brand loses trust within days. We help neutralise such threats quickly and restore a positive image.
Negative reviews and mentions in search engines
When complaints or criticism build up online, potential clients go to competitors. SERM helps reshape the information field so that verified, positive information dominates the search results.
Unwanted pages ranking high in search
If negative material has made it into the Google top, it directly affects sales and the trust of your partners. We push such pages down by creating relevant content that strengthens the company's reputation.
No mentions of the brand or the person
When nobody is talking about you, nobody finds you. We create positive publications, case studies and mentions that build recognition and increase trust in the brand.
Losing control of the information field
If nobody is monitoring what is being written about the company, the risks grow every day: a minor complaint can escalate into a crisis. We put systematic mention monitoring in place and head problems off before they affect your business.
Open to working together
Why choose Site24
9 years of experience in SEO and analytics
We have been working since 2017 and have deep expertise in technical optimization and both on-page and off-page SEO. In that time we have delivered more than 1,000 projects for B2B, B2C and e-commerce companies.
A team of experts focused on results
The audit is carried out by specialists who understand how search algorithms and behavioral factors work. We do not simply record the errors — we explain how to fix them so that the site genuinely grows in the search results.
A comprehensive approach to the review
We analyze the site at every level: technical optimization, speed, indexing, content, structure and off-page factors. We use leading tools (Ahrefs, Semrush, Screaming Frog, Serpstat) and our own methodology.
Thorough analytics and clear recommendations
We do not leave the client alone with a spreadsheet. Every conclusion comes with an explanation, a priority and step-by-step recommendations — what to fix, why, and in what order.
Transparency and support at every stage
We always explain the logic behind our actions and the timelines. Once the audit is complete we hold a consultation to help you implement the changes on your site or hand the tasks over to your developers.
Confidentiality and reliability
We work exclusively on your project, never pass data to third parties and sign an NDA when required. Your business processes and analytics stay fully protected.
Ready to start managing your brand's reputation?
Site24 offers

What the SERM service includes

+ + An online reputation audit
We start with a full analysis of the current situation: we study Google's results for your brand queries and assess the existing mentions and reviews on external platforms. On that basis we build a clear reputation strategy — with specific stages, risks and growth points.
+ + Building a positive image
Next we create a strong positive content background around the brand. We prepare PR articles, promote them in search, run digital PR campaigns and design a system for collecting genuine client reviews. The goal is for the search results to be dominated by verified, favorable mentions only.
+ + Pushing negativity out of the search results
If negative material appears in the search results, we act quickly. We promote neutral and positive pages so that the negative ones drop below the top 10. Where necessary we create additional external profiles that help strengthen trust in the brand
+ + Working with reviews and public mentions
Good reviews drive sales, so we help clients work with them systematically — on Google Maps, industry sites and review platforms. At the same time we identify negative comments, analyze the reasons behind them and craft professional responses that improve how the brand is perceived.
+ + Continuous monitoring and reputation protection
SERM is not a one-off exercise but a continuous process. We track new mentions in real time, record the risks, respond to critical situations before they escalate into a crisis and maintain a consistently positive image for the company.
How we work together

The stages of work on your online
reputation

We review Google's results, the reviews and the brand mentions. We identify the sources of negativity and the growth points.
We build a step-by-step plan for improving your image, taking your goals and your market into account.
We publish positive content, work with reviews, promote the right pages and push negativity out.
We track the results, adjust our actions and maintain consistently positive search results.
Expert strategies
Solutions for any niche
Expertise across niches
Over the years and a thousand different projects we have become experts in promotion across every industry.
Local and international experience
We work both on the Ukrainian market and abroad. Our strategies are adapted to the specifics of each business, and our services cover most European languages.
Flexible approach
Our experience lets us find the right solution for any niche and deliver results in any business segment.
Results of our clients

Our case studies

Case SEO for E-Commerce: How to Increase Tea Sales and Get to the Top of Google Read case Case SEO promotion of an online store of musical instruments Read case Case SEO promotion of IT products Read case Case SEO promotion of a bag and accessory store Read case Case SEO Promotion of a garden supplies online store Read case Case SEO case study: 12x search traffic increase in 12 months Read case Case SEO promotion of a flash-sale project in the clothing niche Read case Case SEO promotion of a medical equipment website Read case
See more case studies
Case SEO for E-Commerce: How to Increase Tea Sales and Get to the Top of Google Read case
Case SEO promotion of an online store of musical instruments Read case
Case SEO promotion of IT products Read case
Case SEO promotion of a bag and accessory store Read case
Case SEO Promotion of a garden supplies online store Read case
Case SEO case study: 12x search traffic increase in 12 months Read case
Case SEO promotion of a flash-sale project in the clothing niche Read case
Case SEO promotion of a medical equipment website Read case
See more case studies
What your business can expect
The KPIs we work to
Clearing the top 20 of negativity
We promote positive material and neutral mentions in order to push negativity out of Google's search results.
Growth in positive reviews
We increase the number of genuine positive reviews and raise the brand's average rating on external platforms.
A stable reputation background
We deliver a long-term effect — continuous monitoring and maintenance of a positive image in search results and in the media.
Order a SERM strategy
for managing your brand's reputation
The cost of the work

SERM plans and pricing

Start — for small projects
from
$250
Premium — for mid-sized projects
from
$420
Enterprise — for large projects
from
$550
What the price includes

What the cost of SERM is based on

+ + A comprehensive approach, not a one-off action
SERM is a full cycle of work: analytics, content, SEO, monitoring and continuous improvement. The price reflects all of the stages that produce a lasting result.
+ + A team of specialists from different disciplines
The project involves SEO experts, content marketers, PR specialists and analysts. Each discipline is responsible for its own part of the process, which guarantees both quality and speed.
+ + A transparent monthly model
The fee is fixed monthly and covers everything — analysis, content creation, promotion and monitoring. We keep working consistently for as long as the brand's reputation stays positive.
+ + Continuous support and response
We do not stop once the active phase is over: we keep tracking mentions, respond quickly to new situations and keep the brand's reputation at a high level.
Choose Site24
Why our client service is the best
Support
We are easy to work with. Your personal manager is constantly available, has complete up-to-date information about the project and is ready to advise you or report back. 90% of requests are resolved the same day.
Clarity
We explain complex things in simple words and always answer your questions directly
Openness
We share all the information about the work on your project. We work with open budgets, clearly separating the cost of the work from the promotion budgets.
Reliability
We follow our processes and work toward results. Together with you we set a clear task plan for each month with clear deadlines, and we provide convenient, easy-to-read reports at the end of the period.
Your success is our reputation.
What you get
SERM reporting
Monthly reports on the key metrics
The client receives a detailed report with the main metrics: how the search results are changing, movements in the top 20, the number of positive and negative mentions, and ratings on external platforms.
Transparent results and examples of the work
We show specific results — before-and-after comparisons, examples of new publications, reviews and positions in Google, so that you can see the real progress.
Access to the analytics in a convenient format
All of the data can be viewed in Google Sheets or through a dashboard that visualises the key metrics (rankings, mentions, trends).
Regular analysis and recommendations
Along with the figures you get a short analytical summary and recommendations — what has already improved, what risks remain and what actions are planned next.
Your reliable partners in website promotion

Our team

Kateryna
CEO of the agency
Oversees the work on every project. Develops strategies. Keeps track of client satisfaction and KPI delivery
Yevhenii
Head of SEO
Responsible for delivering SEO promotion to clients. Leads the SEO specialists, copywriters and developers
Denys
Head of PPC
Responsible for every project involving paid search and paid social. Handles Google Ads, Microsoft Advertising and Amazon Ads setup
Oleksandr
Senior Project Manager
Oversees project delivery, coordinates all the work, writes reports and analyzes the results

Frequently asked questions about SERM and reputation management

SERM (Search Engine Reputation Management) is the management of your online reputation in Google's search results. The service helps push negative mentions out, promote positive reviews and build trust in the brand. For companies it is a key tool for strengthening reputation in a highly competitive market.
SEO promotes a website for keyword queries, while SERM manages what a user actually sees in the results for brand queries. It is part of reputation marketing and is aimed at creating a positive image for the company.
SERM is needed when negative reviews, paid-for articles or competitor disinformation appear in the search results. It is also needed when you want to increase trust in the brand or grow sales on the back of positive mentions.
After a SERM strategy is implemented, negative material disappears from Google, the number of positive reviews grows and the company's rating on external services improves. As a result the business gains more trust and more conversions.
The cost depends on the scope of work, the number of negative mentions and how difficult the promotion is. Site24 offers a transparent monthly model in which the price covers analytics, content, SEO work and results monitoring.
Depending on the level of competition and the volume of negativity, the first results are visible within 1-2 months. Fully clearing the top 20 and achieving a stable positive picture usually takes 3-6 months of active work.
In most cases negativity is pushed out of the search results rather than physically deleted. We promote positive pages, work with reviews and create new, strong content that replaces the negative material in Google.
We use SEO analysis, digital PR, review management, content placement in the media, link building and mention monitoring through dedicated services (Google Alerts, BrandMentions, Serpstat and others).
No. Reputation management matters for small businesses and personal brands too. We work with local companies, e-commerce projects, IT startups and entrepreneurs across Ukraine.
We combine SEO experience, digital PR and analytics to create strategies that genuinely influence both Google rankings and what people think. Our SERM services are built for long-term results, not a temporary effect.
Get a consultation
on online reputation management