When do you need a brand reputation management service on the Internet?
What does the SERM service consist of?
- analysis of google search results for brand queries
- studying reviews about the company on reviews and other services
- formation of a strategy for improving reputation
- writing PR articles about the company
- SEO promotion of positive articles
- formation of a strategy for obtaining feedback from customers
- promotion to the TOP of positive and neutral articles so that the negative moves below the top 10
- creating accounts in external services, promoting them in google
Cases
Benefits of working with us
We sign the NDA and strictly monitor the confidentiality of our SERM work
We always provide the client with real information about the state of the project and our work
We work, communicate and write technical specifications in Ukrainian, Russian and English
Your results are our reputation. This means that we, just like you, are interested in the growth of the results of your business.
CLIENTS
Ours reviews on Clutch.co
Tariff plans and SERM price
Start
for small projects
$from 280
per month
- Analysis of SERPs, search for positive and negative content
- SERM strategy formation
- Coordination of directions and topics of articles
- Collecting the semantic core for articles
- Drawing up technical specifications for texts
- Writing or reviewing written texts
- Buying links to posted articles
- Monthly report
Premium
for medium-sized projects
$from 420
per month
- Analysis of SERPs, search for positive and negative content
- SERM strategy formation
- Coordination of directions and topics of articles
- Collecting the semantic core for articles
- Drawing up technical specifications for texts
- Writing or reviewing written texts
- Buying links to posted articles
- Registration of accounts on social networks and other services
- Negotiations to remove negative content
- Writing positive reviews on external services
- Buying links to resources with a positive reputation
- Monthly report
- Consulting our specialists
Enterprise
for large projects
$from 550
per month
- Analysis of SERPs, search for positive and negative content
- SERM strategy formation
- Coordination of directions and topics of articles
- Collecting the semantic core for articles
- Drawing up technical specifications for texts
- Writing or reviewing written texts
- Buying links to posted articles
- Registration of accounts on social networks and other services
- Negotiations to remove negative content
- Writing positive reviews on external services
- Buying links to resources with a positive reputation
- Writing PR articles
- Placement of PR articles in leading media
- SEO promotion of articles
- Formation of a strategy for getting positive feedback from customers
- Weekly report
- Consulting our specialists
We work on such KPIs
Clearing the top 20 from negativity
As a result of our work, positive mentions go up, and negative ones disappear from the search results.
Increase in positive reviews and rating of the site on third-party services
Stages of work on the project
March
You leave a request on our website or by phone
March
We analyze the search results for your brand queries, find positive and negative references, and on this basis we form the strategy and cost of SERM works
March
We sign a contract, receive payment, form a working team and a general chat with a client on a project. After that, we start our work, in parallel we coordinate all intermediate documents with you.
March
At the end of each working period, we send you a detailed report on the work done, on the result obtained, as well as a list of works for the next working period.
March
Every month you get a dynamic growth in positive mentions and a decrease in negative in Google and on third-party services
SERM (Search Engine Reputation Management) is the management of your website’s reputation on the Internet. These are works that are aimed at minimizing negative reviews, increasing positive mentions in the top google, as well as in social networks, reviews and other resources.
In the presence of a generated negative, SERM is aimed at displacing the negative from the visibility of users, by shifting unwanted results to 3-4 pages of search engine results.
A SERM service can include processes such as:
– removal of negative articles
– writing good reviews and comments
– cleaning negative reviews and comments
– work with negativity in social networks
I must say that it is often not enough just to order good reviews on the exchange. First, it is important to study the activities of the company, contact the editorial offices of the media, and agree on the placement of new high-quality articles about the company.
At the same time, the stronger the reputational attack on the business, the more important it is to contact and publish articles on the highest quality information sites. This is the only way to oust negative information from Google.
Reputation management services are performed by us completely confidentially and only after all details have been fully agreed with the customer. We sign a cooperation agreement and a non-disclosure agreement with clients.
As a rule, they apply for the SERM service if there is negative feedback about the company. This can be either a consequence of unworked processes, or a deliberate attack on competitors.
You can order a SERM even when the negative has not yet formed. Then the main task will be to post positive reviews and build a trustworthy company reputation.
Before deciding to purchase or cooperate, customers look for information about the company on the Internet. They search the top google by brand query and “company name + reviews”. They can also study ratings and reviews on external services and social networks.
Therefore, our task is to provide customers with useful and positive information about the company at all points of contact. And if there is a negative in them – to force it out through the placement of other, more positive or neutral information about the business.
We don’t know ourselves. We just do a good job, and more than 95% of our clients come to us on recommendations from other people. They trust us, and that speaks for itself.
REVIEWS
Yulia Shilova
LEBOUTIQUE, DIRECTOR FOR MARKETING
We have worked with the Site24 team for two and a half years. During this period we have managed to significantly increase SEO traffic, improve previously lagging categories and add important functionality to promote the site. Site24 employees always stay in touch; they quickly resolve any issues, offer impressive ideas and keep track of the implementation. I recommend Site24 as a reliable partner in online promotion.
Alexey Aronov
UNIVEST MEDIA, GENERAL DIRECTOR
We started working with Katerina Zolotareva and Site24 two years ago. They accomplish great work and are true professionals in their field. Together we went through all the stages of relaunching our sites; from ideation to completion. The sites "Propositsiya" and "Ogorodnik" are specific agriculture-themed resources. It is not as straightforward as promoting an online store or fashion website. Based on the specifics of our business, the Site24 team implemented various of tools for promotion and organic traffic acquisition. The results are impressive. Our site now leads the search queue of its niche. Special thanks to the leader of the SEO team — Katerina Zolotareva and our dedicated SEO specialist — Maria Kharchenko. Your reliability and knowledge is very valuable. We are totally satisfied and recommend Site24 to those looking for experienced specialists in website promotion.
Olga Rivnyachok
PLASTICS, ADVERTISING AND MARKETING MANAGER
Plastics-Ukraine is grateful for Site24’s help in achieving our stable position at the top of Google search results. The tasks are always performed with quality and within agreed time limits. Recommendations were provided for each product and immediate solutions were developed. Improved results on Google were delivered across three countries where our offices are located: Ukraine, Georgia and Moldova. Choosing Site24 means working with responsible professionals. We’ve collaborated with the team leader Ekaterina Zolotareva for 5 years. She has a unique approach that has achieved substantial results for us. She confidently delivers that the promotion of our site will be successful. A difficult challenge that Ekaterina creatively overcomes.
Anastasia Kryzhanovskaya
CRYPTOART, DIRECTOR FOR MARKETING
We have been cooperating with the Site24 Team for a long time. We are satisfied with both the results and workflow. I emphasize that it is very comfortable to work with this team. Transparent work planning, clear reporting and timely responses to questions and alterations. There is no need to monitor their work every day: we trust them and their plan. The agreed scope of work will be completed on time. Thankful for their quality and professionalism!
Ilya Kovalev
BEAUTY PRO, DIRECTOR FOR MARKETING
We have been working with the Site24 agency since mid 2017. Based on SEO standards, this collaboration gave speedy results. We managed to significantly increase the visibility of our site on Google in less than six months. We showed up on the first page of Google with nearly all key queries. This allowed us to increase sales and reduce the customer acquisition cost. I would like to express special thanks to Katerina Zolotareva and Evgeny Turchikhin, who manage our project. They are competent professionals in their field. Goals are always addressed at the highest of standards. Whenever I had questions or concerns, someone was always ready to help. Working with them is effective and pleasant. So much appreciation for this team!
Artem Beloded
GIGAKYIV.NET, OWNER
I turned to Katya to for assistance with optimization in early 2017. I admired her thorough approach along with the support during the stage of implementation. Most importantly, the results skyrocketed after changes had been integrated! We’re already working on our next project. Cheers!
About company
PROJECT MANAGER
SERM SPECIALIST
ASSISTANT SERM SPECIALIST
LINKBILDER
COPYWRITER
Supervises all projects. Develops strategies. Monitors customer satisfaction and KPI compliance.
Katerina Zolotareva
Studio executive
Responsible for SEO implementation for clients. Manages SEO specialists, copywriters, and programmers.
Evgeny Turchikhin
Head of SEO Department
Keeps track of projects implementation, coordinates all works, writes reports, and analyzes results.
Alexander Sulima
Project manager
Responsible for all projects related to contextual and targeted advertising. Configures Google Ads, Bing Ads, and Facebook Ads.
Denis Ivanov
Head of PPC direction
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