SERM - Online Reputation Management

Elimination of negative references in search engine results and the formation of a positive reputation

When do you need a brand reputation management service on the Internet?

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When faced with a competitor attack
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When there are negative reviews on the web
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When it is necessary to form a positive image of a company, person or product

What does the SERM service consist of?

Analysis of the current state

- analysis of google search results for brand keywords
- studying reviews about the company
- formation of a strategy for improving reputations

Formation of a positive image

- writing PR articles about the company
- SEO promotion of positive articles
-formation of a strategy for obtaining customer feedback

Eliminate negative mentions

- promotion to the TOP of positive and neutral articles so that the negatives move below the top 10
- creating accounts in external services, promoting them on Google

Cases

SEO Promotion of a Garden Supplies Online Store

Site niche: SEO Promotion of a Garden Supplies Online Store
Achievement: traffic has doubled in 2 years, 2.4x increase in conversions from Google organic traffic

SEO Promotion of a Bag and Accessory Store

Site niche: SEO Promotion of a Bag and Accessory Store
Achievement: Increased search traffic by 75%, Increased sales twice

SEO Promotion of a Medical Equipment Website

Site niche: SEO Promotion of a Medical Equipment Website
Achievement: Increased search traffic by 11 times, 83% of keywords from commercial pages reached Google’s top 10; 55% reached the top 3, Found new points of growth for the project

SEO Promotion of a Bus Transportation Website

Site niche: SEO Promotion of a Bus Transportation Website
Achievement: 12x search traffic increase, 25% of the commercial keywords in Google’s top-3, and 73% – in the top-10

SEO Promotion of a Flash-sale Project in the Clothing Niche

Site niche: SEO Promotion of a Flash-sale Project in the Clothing Niche
Achievement: 60% of keywords reached the top 10 on Google, increased growth of organic non-branded traffic by 4.2 times, increased overall growth of SEO traffic by 2.4 times

SEO Promotion of IT Products

Site niche: SEO Promotion of IT Products
Achievement: traffic has doubled in 2 years, 2.4x increase in conversions from Google organic traffic

Benefits of working with us

Confidentiality

We sign the NDA and strictly monitor the confidentiality of our SERM work.

Transparent communication

We always provide the client with real information about the state of the project and our work

Multilingual

We work, communicate, and write technical specifications in Ukrainian, Russian and English

Focus on results

Your results are our reputation. This means that we, just like you, are interested in the growth of your business.

CLIENTS

Ours reviews on Clutch.co

Tariff plans and SERM price

Starter

for small projects

$from 280

per month

  • Analysis of SERPs, search for positive and negative content
  • SERM strategy formation
  • Coordination of directions and topics of articles
  • Keyword research for articles
  • Writing technical specifications for texts
  • Writing or reviewing written texts
  • Buying links to posted articles
  • Monthly report

Premium

for medium-sized projects

$from 420

per month

  • Analysis of SERPs, search for positive and negative content
  • SERM strategy formation
  • Coordination of directions and topics of articles
  • Keyword research for articles
  • Writing technical specifications for texts
  • Writing or reviewing written texts
  • Buying links to posted articles
  • Registration of accounts on social networks and other services
  • Negotiations to remove negative content
  • Writing positive reviews on external services
  • Buying links to resources with a positive reputation
  • Monthly report
  • Consultations with our specialists

Enterprise

for large projects

$from 550

per month

  • Analysis of SERPs, search for positive and negative content
  • SERM strategy formation
  • Coordination of directions and topics of articles
  • Keyword research for articles
  • Writing technical specifications for texts
  • Writing or reviewing written texts
  • Buying links to posted articles
  • Registration of accounts on social networks and other services
  • Negotiations to remove negative content
  • Writing positive reviews on external services
  • Buying links to resources with a positive reputation
  • Writing PR articles
  • Placement of PR articles in leading media
  • SEO promotion of articles
  • Formation of a strategy for getting positive feedback from customers
  • Weekly report
  • Consultations with our specialists

We work on KPIs such as:

Clearing negativity from the top 20

As a result of our work, positive mentions will go up, and negative ones will disappear from the search results.

Increase in positive reviews

You’ll see an increase in positive reviews and site ratings on third-party services.

Stages of work on the project

1

March

none

You leave a request on our website or by phone

2

March

Timeline

We analyze the search results for your brand keywords, find positive and negative references, and on this basis we form the strategy and cost of the SERM work.

3

March

Timeline

We sign a contract, receive payment, form a working team, and have a general chat with the client about the project. After that, we start our work, and in parallel we coordinate all intermediate documents with you.

4

March

Timeline

At the end of each working period, we send you a detailed report on the work done and the results obtained, as well as a list of tasks for the next working period.

5

March

Timeline

Every month, you get dynamic growth in positive mentions and a decrease in negatives on Google and third-party services.

FAQ
What is SERM?

SERM (Search Engine Reputation Management) is the management of your website’s reputation on the internet. This work is aimed at minimizing negative reviews and increasing positive mentions at the top of Google results, as well as on social networks, review sites, and other resources.

In the presence of a generated negative, SERM is aimed at displacing the negative from the visibility of users by shifting unwanted results to the third or fourth pages of search engine results.

A SERM service can include processes such as:

– removal of negative articles

– writing good reviews and comments

– cleaning up negative reviews and comments

– work with negativity in social networks

It is often not enough just to order good reviews on an exchange. First, it is important to study the activities of the company, contact the editorial offices of the media, and agree on the placement of new high-quality articles.

At the same time, the stronger the reputational attack on the business, the more important it is to contact and publish articles on the highest quality information sites. This is the only way to oust negative information from Google.

Can we rely on confidentiality?

Reputation management services are performed by us completely confidentially and only after all details have been fully agreed upon with the customer. We sign a cooperation agreement and a non-disclosure agreement with our clients.

When do you need to order a SERM service?

As a rule, apply for SERM service if there is negative feedback about your company. This can be either a consequence of unworked processes or a deliberate attack from competitors.

You can order SERM even when the negative has not yet formed. The main task will be to post positive reviews and build a trustworthy company reputation.

How is a company's positive reputation formed?

Before deciding to purchase or cooperate, customers look for information about the company on the Internet. They search the top google by brand query and “company name + reviews”. They can also study ratings and reviews on external services and social networks.

Therefore, our task is to provide customers with useful and positive information about the company at all points of contact. And if there is a negative in them – to force it out through the placement of other, more positive or neutral information about the business.

Why are you better than others?

We just do a good job, and more than 95% of our clients come to us on recommendations from other people. They trust us, and that speaks for itself.

REVIEWS

About company

We have been working in SEO, PPC, and internet marketing since 2011

We employ only the best and most motivated specialists

96% of our clients are referred to us by satisfied customers.

We show and explain the process and results of our work at any time.

Your project is being worked on
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PROJECT MANAGER

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SERM SPECIALIST

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ASSISTANT SERM SPECIALIST

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LINKBILDER

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COPYWRITER

Our team
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