SEO promotion of the websites abroad

1. The website content and external articles should be written by a native speaker. For most translators, it’s challenging to create a text comprehended by the residents of England and the United States in an intended way.

2. The need to work with western webmasters. It is not possible to use link exchanges in most Western countries. In this case, quality expert articles are needed to build links. Also, to create more links, additional websites can be developed.

3. The importance of local SEO. Improvement of regional strategy requires indicating the address, phone number, and exact location on the map. When the business has many addresses, this should be considered as well.

An SEO specialist does the whole range of work that leads to the website’s position in google search and free traffic improvement.
The first part of the work includes content and on-page optimization: selecting, clustering, and distributing keywords, finalizing the website menu structure, finalizing landing pages, and developing tech specs for the content. All this should be based on google statistics as well as detailed competitor analysis.

The second part of the work is the technical optimization of the site. This includes a site scan with the help of special programs and a subsequent check of over 100 necessary parameters. As a result, all technical errors of the site are detected, and detailed tech specs are written so that a programmer can correct these errors.

After fixing and finalizing the website, the specialist starts working with the link mass. After a preliminary analysis of competitors’ link mass, a linking strategy is developed. Then donor sites are carefully selected, the necessary texts are written, and links are ordered.

Analytics of niche, competitors, and results are carried out constantly. Then, the results are analyzed to develop the subsequent plans and continue website improvement.

The timing of the results depends on the conditions at the start.

If this is a new, previously unoptimized website, the first results are visible in 3-4 months of work. For that, SEO specialists conduct a technical audit and on-page optimization; programmers implement changes; copywriters write first texts; content managers post them on the website; first links are purchased and indexed.

For older sites, the results can be seen as early as in the 2nd month of work, when the first set of changes is implemented.

It all depends on the demand and competition in the niche, your goals, and site features. After six months of SEO promotion, you can get sufficient traffic. If the niche is not very competitive and you do not plan to change the website, you can stay at the same level of traffic for many years without any additional investment.

If there is a potential for traffic growth, high competition, or the website is constantly improved, then it is better to optimize SEO continuously. We form an individual work plan required for each case’s monthly growth of positions and traffic.

The cost of SEO promotion is based on:
– the amount of competition in the niche
– the quality of competitors’ sites
– the amount of content, UX, link mass
– the quality of the promoted web site
– priority categories and goals of the business

After analyzing all listed parameters, we create a detailed plan, estimate the required number of work hours and their cost, calculate a budget for the link mass, forecast traffic, and calculate SEO campaign ROI for a specific project.

Contextual advertising involves constant investment to get traffic. When you replenish your advertising account, traffic starts coming to the site. You pay for each transition to the site and get customers. When the money runs out – this flow stops.

SEO is an investment model. You invest in the website, its quality for search engines grows, and then the website gets traffic. Then you get a flow of clients for free, without additional investments.

Moreover, if SEO is done correctly, the flow remains even SEO work is finished, and you stop investing in it.

We have been working in SEO promotion since 2011. In 2017, we opened Site24 agency and to work in an in-house team of specialists. During this time, we have promoted over 1000 sites to the top of google search. These projects include the United States and Europe websites, particularly in the Netherlands, Poland, Latvia, etc.

Frankly, we don’t really know. We simply do a good job, and more than 95% of our clients come to us on recommendations from other people. They trust us, and that speaks for itself.