SEO promotion of foreign sites

1. Texts for the site and for external articles should be written by a native speaker, a person for whom English is his native language. Not a single “our” translator or copywriter will be able to write a text that will be well received by the residents of England and the United States.

2. The need to work with “western” webmasters. In Western countries, it is not possible to post links through exchanges. To link to a site, you need to write quality expert articles. You can also create websites yourself to link from them.

3. The importance of local SEO. Optimization of the site in relation to a specific region, in indicating the address, phone number and point on the map, plays an important role in promoting sites for the United States. Such a link is possible even if the business has many addresses.

An SEO specialist does the whole range of work that leads to an increase in the site’s position in google and an increase in free traffic. The first block of work is working with content and on-page optimization – selecting keywords, clustering and distributing them among landing pages, finalizing the site menu structure, finalizing landing pages and forming the technical specification for writing texts. This is done based on google statistics as well as detailed competitor analysis.

The second block of work is the technical optimization of the site. This is a site scan with the help of special programs, and a subsequent check for more than 100 necessary parameters. As a result, all technical errors of the site are determined and a detailed technical task is written to the programmer to correct these errors.

After correcting and finalizing the site, the specialist goes to the stage of forming the link mass. A preliminary analysis of the link mass of competitors is done and a linking strategy is formed. Then donor sites are carefully selected, the necessary texts are written and links are ordered.

Analytics of niche, competitors and results are carried out constantly. For the formation of subsequent plans, analysis of the results obtained and subsequent improvements to the site.

The timing of the results depends on the starting conditions. If this is a new, previously unoptimized site, then the first results are visible for 3-4 months of work, after SEO specialists write a technical audit, conduct on-page optimization, programmers implement edits, copywriters write the first texts, content managers will post them to the site, and the first links will be purchased and indexed.

For older sites, the results can be seen as early as the 2nd month of work after the introduction of the first edits.

It all depends on the demand and competition in the niche, your tasks and site features. After six months of SEO promotion, you can get a sufficient amount of traffic for you, and if the niche is not very competitive and you do not plan to change the site, then you can stay at the same level of traffic for many years without any investment.

If there is a potential for traffic growth, competitors are running out of you or you are constantly improving the site – it is best to continue SEO optimization constantly. In each case, we form an individual work plan required for monthly growth of positions and traffic.

The cost of SEO promotion is based on:
– niche competitiveness
– the quality of competitors’ sites – the volume of content, usability, link mass
– the quality of the promoted site
– priority categories and tasks of the business

After analyzing all the listed parameters, we formulate a detailed plan, the required number of hours of work and their cost, the budget for the link mass and traffic forecasts, and also calculate the payback of SEO promotion for a specific project.

Contextual advertising involves constant investment to get traffic. You have replenished an advertising account, traffic is coming to the site, you pay for each transition to the site and get customers. The money has run out – this flow has stopped.

SEO is an investment model. You are now investing resources in the site, its quality from the point of view of search engines is growing, and then the site receives traffic, and you – clients for free, without additional investments. Moreover, if SEO is done correctly, then the flow of customers remains even when we finish SEO work and you stop investing money.

We have been engaged in SEO promotion since 2011. And in 2017, we opened Site24 agency and assembled our own team of specialists. During this time, we brought more than 1000 sites to the top of google, among which was the promotion of sites for the United States and Europe, in particular for countries such as the Netherlands, Poland, Latvia and others.

We don’t know ourselves. We just do a good job, and more than 95% of our clients come to us on recommendations from other people. They trust us, and that speaks for itself.