Specifics of SEO website promotion in Europe and the USA
The goods and services market in the English-speaking segment is extensive, and it contains most of the world’s cash flow. Thus, competition for a visitor is considerable, and top-notch SEO results can be achieved only with a highly professional approach.
In the western market, all manipulative promotion methods, such as buying links, do not work. Reference mass should only grow naturally; thus, a more complex and long-term SEO strategy is required.
The English-speaking segment has on average 10-15 times more traffic than similar Russian-speaking segments. At the same time, the purchasing power of users abroad is 3-4 times higher. All this makes Google promotion of an English-language website especially attractive.
Promotion of English-language websites includes
- semantic core development
- website structure expansion
- meta tags crafting
- landing pages tech specs development
- optimized texts creation
- technical SEO audit of the website
- indexing check
- tech specs for web development
- migration to https or another CMS
- migration to another domain
- competitors reference mass analysis
- link building strategy development
- donor site quality check
- link building articles writing
- link placement and control
- market analysis and development of SEO strategy
- consumer demand analysis
- development of new websites' structure
- search engine penalty removal
- SEO consulting
- Google My Business listing optimization
- removal of negative articles from the top 10
- attraction of positive company reviews
- reputation management
- niche marketing audit
- web analytics
- development of the landing page that sells
- UX audit
- tech specs for increasing sales from the site
Cases
The benefits of doing SEO with us
We do not promise the moon and only provide realistic SEO forecasting
We always provide accurate information about the state of the project and our work
Our reports include comprehensive information about the work results, a list of the deliverables, and an action plan.
Our tech specs are written comprehensively and thoughtfully. Thus, they can be easily understood and implemented by other specialists.
We work, communicate and write technical specifications in Ukrainian, Russian, and English
Your results are our reputation. Thus, just like you, we are interested in the improvement and growth of your business.
CLIENTS
Ours reviews on Clutch.co
Packages
Start
FOR NEW SMALL WEBSITES
from USD 480
per month
- Semantic core development and clustering (up to 20 pages)
- Meta tags creation
- Tech specs for landing pages (up to 5 pages)
- Tech specs for texts
- Technical SEO audit. Tech specs for web development.
- Up to 20 links per month
- Monthly report
Premium
for online stores
from USD 680
per month
- Competitor analysis
- Semantic core development and clustering (up to 30 pages)
- Meta tags creation – both custom and template ones
- Tech specs for landing pages (up to 10 pages)
- SEO tech specs for texts
- Technical SEO audit. Tech specs for web development.
- Tech specs for site structure expansion
- Technical monitoring of revisions implementation
- Tech specs for blog content
- Adding the website to directories and google services
- UX site audit
- Up to 40 links per month
- Monthly report
- Our experts consultation
Enterprise
FOR LARGE NON-TYPICAL PROJECTS
from USD 890
per month
- Detailed competitor analysis. SEO strategy development
- Semantic core development and clustering (from 50 pages per month)
- Meta tags creation – both custom and template ones
- Tech specs for landing pages
- SEO tech specs for texts
- Technical SEO audit. Tech specs for web development.
- Tech specs for website structure expansion
- Technical monitoring of revisions implementation
- Daily website monitoring
- Domain migration, implementation of new features
- Writing/proofreading website content
- Tech specs for blog content
- Adding the website to directories and google services
- UX site audit
- Donor site quality check
- Manual outreach link building – from 50 links per month
- Weekly report
- Monthly website improvement suggestions
- Our experts consultation
Our KPIs
Monthly website keyword ranking growth, which continues till the TOP-1 is reached.
Monthly growth of website visibility in google resulted by positions increase and semantic core expansion
Constant growth of organic traffic.
While sales increase, CAC decreases.
Project stages
March
Leave a request on our website or by phone
March
Our team will analyze your site, goals, and competitors. We develop a promotion strategy and forecast organic traffic based on the analysis.
March
Then, we sign a contract. After making the payment, you get a working team and a project chat. Next, our team starts working, and intermediate documents are arranged simultaneously.
March
At the end of each work period, you get a detailed report that includes the deliverables, results, list of tasks for the next period.
March
Every month, your SEO traffic and the number of clients increase!
FAQ
1. The website content and external articles should be written by a native speaker. For most translators, it’s challenging to create a text comprehended by the residents of England and the United States in an intended way.
2. The need to work with western webmasters. It is not possible to use link exchanges in most Western countries. In this case, quality expert articles are needed to build links. Also, to create more links, additional websites can be developed.
3. The importance of local SEO. Improvement of regional strategy requires indicating the address, phone number, and exact location on the map. When the business has many addresses, this should be considered as well.
An SEO specialist does the whole range of work that leads to the website’s position in google search and free traffic improvement.
The first part of the work includes content and on-page optimization: selecting, clustering, and distributing keywords, finalizing the website menu structure, finalizing landing pages, and developing tech specs for the content. All this should be based on google statistics as well as detailed competitor analysis.
The second part of the work is the technical optimization of the site. This includes a site scan with the help of special programs and a subsequent check of over 100 necessary parameters. As a result, all technical errors of the site are detected, and detailed tech specs are written so that a programmer can correct these errors.
After fixing and finalizing the website, the specialist starts working with the link mass. After a preliminary analysis of competitors’ link mass, a linking strategy is developed. Then donor sites are carefully selected, the necessary texts are written, and links are ordered.
Analytics of niche, competitors, and results are carried out constantly. Then, the results are analyzed to develop the subsequent plans and continue website improvement.
The timing of the results depends on the conditions at the start.
If this is a new, previously unoptimized website, the first results are visible in 3-4 months of work. For that, SEO specialists conduct a technical audit and on-page optimization; programmers implement changes; copywriters write first texts; content managers post them on the website; first links are purchased and indexed.
For older sites, the results can be seen as early as in the 2nd month of work, when the first set of changes is implemented.
It all depends on the demand and competition in the niche, your goals, and site features. After six months of SEO promotion, you can get sufficient traffic. If the niche is not very competitive and you do not plan to change the website, you can stay at the same level of traffic for many years without any additional investment.
If there is a potential for traffic growth, high competition, or the website is constantly improved, then it is better to optimize SEO continuously. We form an individual work plan required for each case’s monthly growth of positions and traffic.
The cost of SEO promotion is based on:
– the amount of competition in the niche
– the quality of competitors’ sites
– the amount of content, UX, link mass
– the quality of the promoted web site
– priority categories and goals of the business
After analyzing all listed parameters, we create a detailed plan, estimate the required number of work hours and their cost, calculate a budget for the link mass, forecast traffic, and calculate SEO campaign ROI for a specific project.
Contextual advertising involves constant investment to get traffic. When you replenish your advertising account, traffic starts coming to the site. You pay for each transition to the site and get customers. When the money runs out – this flow stops.
SEO is an investment model. You invest in the website, its quality for search engines grows, and then the website gets traffic. Then you get a flow of clients for free, without additional investments.
Moreover, if SEO is done correctly, the flow remains even SEO work is finished, and you stop investing in it.
We have been working in SEO promotion since 2011. In 2017, we opened Site24 agency and to work in an in-house team of specialists. During this time, we have promoted over 1000 sites to the top of google search. These projects include the United States and Europe websites, particularly in the Netherlands, Poland, Latvia, etc.
Frankly, we don’t really know. We simply do a good job, and more than 95% of our clients come to us on recommendations from other people. They trust us, and that speaks for itself.
REVIEWS
Yulia Shilova
LEBOUTIQUE, DIRECTOR FOR MARKETING
We have worked with the Site24 team for two and a half years. During this period we have managed to significantly increase SEO traffic, improve previously lagging categories and add important functionality to promote the site. Site24 employees always stay in touch; they quickly resolve any issues, offer impressive ideas and keep track of the implementation. I recommend Site24 as a reliable partner in online promotion.
Alexey Aronov
UNIVEST MEDIA, GENERAL DIRECTOR
We started working with Katerina Zolotareva and Site24 two years ago. They accomplish great work and are true professionals in their field. Together we went through all the stages of relaunching our sites; from ideation to completion. The sites "Propositsiya" and "Ogorodnik" are specific agriculture-themed resources. It is not as straightforward as promoting an online store or fashion website. Based on the specifics of our business, the Site24 team implemented various of tools for promotion and organic traffic acquisition. The results are impressive. Our site now leads the search queue of its niche. Special thanks to the leader of the SEO team — Katerina Zolotareva and our dedicated SEO specialist — Maria Kharchenko. Your reliability and knowledge is very valuable. We are totally satisfied and recommend Site24 to those looking for experienced specialists in website promotion.
Olga Rivnyachok
PLASTICS, ADVERTISING AND MARKETING MANAGER
Plastics-Ukraine is grateful for Site24’s help in achieving our stable position at the top of Google search results. The tasks are always performed with quality and within agreed time limits. Recommendations were provided for each product and immediate solutions were developed. Improved results on Google were delivered across three countries where our offices are located: Ukraine, Georgia and Moldova. Choosing Site24 means working with responsible professionals. We’ve collaborated with the team leader Ekaterina Zolotareva for 5 years. She has a unique approach that has achieved substantial results for us. She confidently delivers that the promotion of our site will be successful. A difficult challenge that Ekaterina creatively overcomes.
Anastasia Kryzhanovskaya
CRYPTOART, DIRECTOR FOR MARKETING
We have been cooperating with the Site24 Team for a long time. We are satisfied with both the results and workflow. I emphasize that it is very comfortable to work with this team. Transparent work planning, clear reporting and timely responses to questions and alterations. There is no need to monitor their work every day: we trust them and their plan. The agreed scope of work will be completed on time. Thankful for their quality and professionalism!
Ilya Kovalev
BEAUTY PRO, DIRECTOR FOR MARKETING
We have been working with the Site24 agency since mid 2017. Based on SEO standards, this collaboration gave speedy results. We managed to significantly increase the visibility of our site on Google in less than six months. We showed up on the first page of Google with nearly all key queries. This allowed us to increase sales and reduce the customer acquisition cost. I would like to express special thanks to Katerina Zolotareva and Evgeny Turchikhin, who manage our project. They are competent professionals in their field. Goals are always addressed at the highest of standards. Whenever I had questions or concerns, someone was always ready to help. Working with them is effective and pleasant. So much appreciation for this team!
Artem Beloded
GIGAKYIV.NET, OWNER
I turned to Katya to for assistance with optimization in early 2017. I admired her thorough approach along with the support during the stage of implementation. Most importantly, the results skyrocketed after changes had been integrated! We’re already working on our next project. Cheers!
About us
PROJECT MANAGER
SEO SPECIALIST
ASSISTANT SEO SPECIALIST
LINKBILDER
COPYWRITER
Supervises all projects. Develops strategies. Monitors customer satisfaction and KPI compliance.
Katerina Zolotareva
Studio executive
Responsible for SEO implementation for clients. Manages SEO specialists, copywriters, and programmers.
Evgeny Turchikhin
Head of SEO Department
Keeps track of projects implementation, coordinates all works, writes reports, and analyzes results.
Alexander Sulima
Project manager
Responsible for all projects related to contextual and targeted advertising. Configures Google Ads, Bing Ads, and Facebook Ads.
Denis Ivanov
Head of PPC direction
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