We Provide
Targeted visitors to your website in just 2-3 days
You can set your own advertising budget, campaign duration, schedule, traffic volume, and pay per click
Contextual advertising allows us to easily calculate the profitability of the project and ROI (Return on Investment)
Site24 Services Include:
- Keyword research
- Ad writing
- Extension creation
- Setting up geo-targeting
- Setting the schedule of impressions
- Creation of TOR for banners
- Creation of adaptive ads for GDN
- Setting up sites and targeting for impressions
- Preparation of TOR for the creation of data feeds
- Checking for compliance with the Google Shopping rules
- Google Merchant Center account setup
- Engaging re-marketing
- Re-marketing is required to retrieve users who’ve left the website
- Setting up classic and dynamic re-marketing
- Setting up Google Analytics and GTM codes on the website
- Setting up micro and macro conversions
- Analysis of the results to form ad optimization
- Analysis of the advertising cabinet
- Writing TOR for improving the performance and results of advertising
- Refinement of current advertising campaigns
Cases
Advantages of contextual advertising maintenance
Every month we optimize advertising based on statistics obtained. This leads to steady growth in the number of customers and orders.
Ad optimization is geared towards reducing cost per order, increasing conversions and improving the quality of incoming leads.
In our monthly reports we analyze the results and describe how we can further improve them.
We provide our clients with comprehensive and clear information about the completed work and results.
We set up advertising, write reports and communicate in Ukrainian, Russian, and English
Your results are our reputation. This shows we are equally interested in increasing the efficiency of your business.
WE HAVE A GOOGLE PARTNER STATUTE, AND THIS MEANS
our competence is confirmed directly by Google
we have a sufficient number of clients, which means experience in setting up contextual advertising
our customers with new ad accounts can get up to 10000 UAH bonus from Google
CLIENTS
Ours reviews on Clutch.co
Contextual advertising service cost
Pro
for a website with 2-3 services
From $270
per month
- Creation of Google Ads, Google Analytics, and Google Tag Manager accounts
- Setting up analytics on the website
- Keyword research for advertising
- Distribution of relevant keywords by ad groups
- Adding irrelevant words to the list of negative words
- Writing of advertisement texts, no less than 3 for each group
- Adding ad extensions to a campaign
- Final settings for campaigns: schedule of ad impressions, adding geo-targeting, setting keyword bids
Premium
for online stores
From $380
per month
- Creation of Google Ads, Google Analytics, Google Merchant Center, and Google Tag Manager accounts
- Setting up website analytics
- Setting up Google Shopping ads
- Creation of a dynamic search advertising campaign
- Setting up banner advertisement
- Keyword research for advertisement
- Distribution of relevant keywords by ad groups
- Adding irrelevant words to the negative word list
- Writing of advertisement texts, no less than 3 for each group
- Adding ad extensions to a campaign
- Final settings for campaigns: schedule of ad impressions, adding geo-targeting, setting keyword bids
- Account analytics. Checking the percentage of impressions received for campaigns. Checking the percentage of won auctions.
- Competitor analysis. Identifying growth points based on the data obtained.
Account audit
For working ac
From $95
- Analytic Settings Check – Google Analytics, Google Tag Manager, call tracking
- Analysis of keyword relevance, match types, search queries
Checking the correctness of extensions, schedules, targeting, budgets - Analysis of an ads effectiveness and compliance with advertising goals
- Checking the percentage of impressions received for campaigns. Checking the percentage of won auctions
- As a result, you get a list of notes and potential points of growth of your advertising cabinet
We work according to the following KPIs
- Showing ads to all interested users
- Restriction of impressions on non-targeted requests
- Ad optimization with focused advertising purpose
- Maximizing the number of won auctions
- Writing appropriate sales pitches
- Creation of an attractive visual ad presentation
- Growth of ad clicks
- Getting maximum traffic for a minimal budget
- Budget increase for ads that generate sales
- Reducing the cost of attracting customers
- Analysis of website pages and increasing % of sales
- Competitor analysis and ad refinement
- Elaboration of new advertising activities
Project Stages
March
Formation of the Project Strategy. Together we develop an unique strategy for the advertising campaign based on your goals and needs.
March
Conclusion of an Agreement. We specify a list of keywords, terms and budget. A project manager supervises the fulfillment of this agreement.
March
Contextual Advertising Setup. Firstly we set up an analytics system for your site. After we study a complete keyword list, development of ads, geo-targeting setup and a schedule of impressions.
March
Maintenance and Refinement of the Advertising Campaign. We check the statistics and the effectiveness of the campaign every week and make adjustments to maximize the advertising results for you
March
Reporting. We provide you with monthly reports on the progress of the advertising campaign, its effectiveness, as well as a list of recommendations to improve sales from the website
With contextual advertising, you can be more likely discovered by someone who is interested in your product or service.
You can run Google ads by yourself, but when you set them up, you need to take into account a lot of issues, and neglecting them may lead to huge wasted budgets and failure to attract customers. Therefore, we recommend trusting specialists – this will save you a lot of money and time.
Google ads are suitable for almost any business. There are cases where it is less effective – if people are not looking for your product or the site is not user-friendly, experienced professionals will inform you about this before setting up advertising.
The budget for the work with PPC is divided into 2 parts: the cost of setup (the work of specialists) and the cost of clicks (payment for clicks is made through an advertising account directly to Google).
To calculate the cost of setting up contextual advertising, we write a necessary work plan, calculate the required specialist working hours, and based on this, we form a budget.
To calculate the budget for clicks, we study Google’s statistics on the cost of clicks to the site for the selected niche and the required geo-targeting. After that, we calculate an approximate advertising budget for your website.
First of all, you should assess the expertise, experience, and successful cases. Also, a good specialist in advertising will first ask about your business, offer to set up analytics, and give you access to all the accounts that will be created for you.
You can use any type of advertising for your online store, but Google Shopping ads and dynamic advertising campaigns have proven to be most effective. Dynamic ads require the least time to set up and yield the highest conversion rates.
However, to set up a dynamic campaign, the website should be SEO-optimized.
– We have a team focused on your account. The benefit of this is that while you’re away on a holiday, we’re taking care of your website.
– We value our reputation, which means we are constantly monitoring the results and deadlines.
– We have a lot of successful projects and strategies under our belt. Our experience allows us to choose the most effective and profitable tools for you.
REVIEWS
Yulia Shilova
LEBOUTIQUE, DIRECTOR FOR MARKETING
We have worked with the Site24 team for two and a half years. During this period we have managed to significantly increase SEO traffic, improve previously lagging categories and add important functionality to promote the site. Site24 employees always stay in touch; they quickly resolve any issues, offer impressive ideas and keep track of the implementation. I recommend Site24 as a reliable partner in online promotion.
Alexey Aronov
UNIVEST MEDIA, GENERAL DIRECTOR
We started working with Katerina Zolotareva and Site24 two years ago. They accomplish great work and are true professionals in their field. Together we went through all the stages of relaunching our sites; from ideation to completion. The sites "Propositsiya" and "Ogorodnik" are specific agriculture-themed resources. It is not as straightforward as promoting an online store or fashion website. Based on the specifics of our business, the Site24 team implemented various of tools for promotion and organic traffic acquisition. The results are impressive. Our site now leads the search queue of its niche. Special thanks to the leader of the SEO team — Katerina Zolotareva and our dedicated SEO specialist — Maria Kharchenko. Your reliability and knowledge is very valuable. We are totally satisfied and recommend Site24 to those looking for experienced specialists in website promotion.
Olga Rivnyachok
PLASTICS, ADVERTISING AND MARKETING MANAGER
Plastics-Ukraine is grateful for Site24’s help in achieving our stable position at the top of Google search results. The tasks are always performed with quality and within agreed time limits. Recommendations were provided for each product and immediate solutions were developed. Improved results on Google were delivered across three countries where our offices are located: Ukraine, Georgia and Moldova. Choosing Site24 means working with responsible professionals. We’ve collaborated with the team leader Ekaterina Zolotareva for 5 years. She has a unique approach that has achieved substantial results for us. She confidently delivers that the promotion of our site will be successful. A difficult challenge that Ekaterina creatively overcomes.
Anastasia Kryzhanovskaya
CRYPTOART, DIRECTOR FOR MARKETING
We have been cooperating with the Site24 Team for a long time. We are satisfied with both the results and workflow. I emphasize that it is very comfortable to work with this team. Transparent work planning, clear reporting and timely responses to questions and alterations. There is no need to monitor their work every day: we trust them and their plan. The agreed scope of work will be completed on time. Thankful for their quality and professionalism!
Ilya Kovalev
BEAUTY PRO, DIRECTOR FOR MARKETING
We have been working with the Site24 agency since mid 2017. Based on SEO standards, this collaboration gave speedy results. We managed to significantly increase the visibility of our site on Google in less than six months. We showed up on the first page of Google with nearly all key queries. This allowed us to increase sales and reduce the customer acquisition cost. I would like to express special thanks to Katerina Zolotareva and Evgeny Turchikhin, who manage our project. They are competent professionals in their field. Goals are always addressed at the highest of standards. Whenever I had questions or concerns, someone was always ready to help. Working with them is effective and pleasant. So much appreciation for this team!
Artem Beloded
GIGAKYIV.NET, OWNER
I turned to Katya to for assistance with optimization in early 2017. I admired her thorough approach along with the support during the stage of implementation. Most importantly, the results skyrocketed after changes had been integrated! We’re already working on our next project. Cheers!
About Site24 agency
PROJECT-MANAGER
PPC SPECIALIST
ASSISTANT PPC SPECIALIST
ANALYST
COPYWRITER
Supervises all projects. Develops strategies. Monitors customer satisfaction and KPI compliance.
Katerina Zolotareva
Studio executive
Responsible for SEO implementation for clients. Manages SEO specialists, copywriters, and programmers.
Evgeny Turchikhin
Head of SEO Department
Keeps track of projects implementation, coordinates all works, writes reports, and analyzes results.
Alexander Sulima
Project manager
Responsible for all projects related to contextual and targeted advertising. Configures Google Ads, Bing Ads, and Facebook Ads.
Denis Ivanov
Head of PPC direction
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