CONTEXTUAL ADVERTISING

Creating and managing Google Ads campaigns to drive traffic to your website and attract potential customers

We provide PPC (pay-per-click) services

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Quick Setup

Get targeted website visitors in just 2-3 days

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Flexible Management System

Customize your advertising budget, campaign duration, schedule, traffic volume, and pay-per-click options

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Easy Profitability Calculation

Contextual advertising enables to calculate project profitability and ROI (Return on Investment) with ease

Site24 Services Include:

Search ads setup

- Conducting keyword research
- Creating ad copy
- Creating ad extensions
- Setting up geo-targeting
- Scheduling ad impressions

Banner ads setup

- Creating a Terms of Reference for the banners
- Designing adaptive ads for the Google Display Network (GDN)
- Configure website placements and targeting options for displaying ads

Google Shopping

- Preparing task for creating data feeds
- Checking for compliance with Google Shopping rules
- Setting up a Google Merchant Center account
- Implementing remarketing ads

Re-marketing setup

- Re-engage users who have previously visited the website and left without taking action
- Configuring both classic and dynamic re-marketing strategies.

Analytics setup

- Installing Google Analytics and GTM codes on the website
- Defining micro and macro conversions to track
- Analyzing the results to optimize ads

PPC ads audit

- Analyzing the advertising account
- Creating tasklist to improve the performance and results of the advertising
- Optimizing current advertising campaigns.

Cases

Studix.eu: Boosting PPC Conversions by 251% but Losing the Client

Results: get maximum student applications for Polish Universities

Foxminded Success Story: Achieving 100+ Conversions per Month with the Discovery Campaign

Results: significantly boosting conversion numbers

Driving Results with PPC Advertising for an Online Store of Medical Equipment on medtechnika.com.ua

Accomplishment: Successfully Increasing Sales and Revenue through this Channel

SEO Marketing for a Bus Transportation Website

Results: Increased search traffic by 12 times, 25% of commercial keywords ranked in Google’s top 3, and 73% in the top 10

SEO Marketing for a Flash-sale Clothing Project

Results: 60% of keywords ranked in the top 10 on Google, organic non-branded traffic increased by 4.2 times

SEO Promotion of IT Products

Results: Doubled traffic in 2 years, 2.4x increase in conversions from organic traffic on Google

The Benefits of Contextual Advertising Management

Sustainable Increasing

Each month, we utilize statistical data to optimize our advertising, resulting in consistent growth in customer base and order volume.

Efficient Cost Management

Our ad optimization efforts are focused on reducing the cost per order, increasing conversions, and enhancing the quality of incoming leads.

Analytical Reports

In our monthly reports, we thoroughly analyze the results and provide insights on how we can continue enhancing them.

Transparent Workflow and Communication

We ensure our clients receive comprehensive and transparent information regarding the work completed and the achieved results.

Languages

We specialize in advertising setup in multiple European languages, and provide report writing and communication in English,  Ukrainian, and Russian languages.

Dedication to Achieving Results

Your success is our reputation. This demonstrates our dedication to enhancing the efficiency of your business.

WE HOLD A GOOGLE PARTNER STATUS, AND IT MEANS:

we possess a substantial client base, signifying extensive experience in contextual advertising setup.

our customers with new ad accounts are eligible to receive a bonus of up to $500 from Google

CLIENTS

Ours reviews on Clutch.co

Cost of Contextual Advertising Services

Pro

for a website with 2-3 services

From $270

per month

  • Creation of Google Ads, Google Analytics, and Google Tag Manager accounts.
  • Website analytics setup.
  • Keyword research for advertising.
  • Organizing relevant keywords into ad groups.
  • Adding irrelevant words to the list of negative keywords.
  • Writing a minimum of 3 advertisement texts for each ad group.
  • Implementing ad extensions to the campaign.
  • Finalizing campaign settings, including ad impression scheduling, geo-targeting, and keyword bid adjustments.

Premium

for online stores

From $380

per month

  • Creation of Google Ads, Google Analytics, Google Merchant Center, and Google Tag Manager accounts.
  • Setting up website analytics.
  • Setting up Google Shopping ads.
  • Creation of a dynamic search advertising campaign.
  • Setting up banner advertisements.
  • Conducting keyword research for advertisements.
  • Organizing relevant keywords into ad groups.
  • Adding irrelevant words to the negative keyword list.
  • Writing a minimum of 3 advertisement texts for each ad group.
  • Implementing ad extensions to the campaign.
  • Finalizing campaign settings, including ad impression scheduling, geo-targeting, and keyword bid adjustments.
  • Analyzing account analytics, checking the percentage of impressions received for campaigns, and the percentage of won auctions.
  • Performing competitor analysis to identify growth opportunities based on the obtained data.

Account audit

For working ac

From $95

  • Analytic settings check – Google Analytics, Google Tag Manager, call tracking
  • Analysis of keyword relevance, match types, search queries
  • Checking the correctness of extensions, schedules, targeting, budgets
  • Analysis of ad effectiveness and compliance with advertising goals
  • Checking the percentage of impressions received for campaigns.
  • Checking the percentage of won auctions
  • As a result, you receive a list of notes and potential points of growth for your advertising account.

We Operate Based on the Following Key Performance Indicators (KPIs):

Impression Count

- Displaying ads to all relevant users
- Limiting impressions on non-targeted queries
- Optimizing ads with a specific advertising objective
- Maximizing the number of successful auction wins

Increase in Interest Rate

- Crafting compelling sales pitches
- Developing visually appealing ad presentations
- Increasing ad click-through rates

Optimizing Budget Allocation

- Maximizing traffic within a limited budget
- Allocating additional budget to high-performing ads that drive sales
- Lowering the cost of customer acquisition

Website Sales

- Analyzing website pages to increase the percentage of sales
- Conducting competitor analysis and refining ads
- Developing new advertising initiatives

Project Stages

1

March

none

Formation of the Project Strategy. Together, we develop a unique advertising campaign strategy based on your goals and requirements.

2

March

Timeline

Agreement Conclusion. We specify a list of keywords, terms, and budget in a formal agreement. A project manager oversees the fulfillment of this agreement.

3

March

Timeline

Contextual Advertising Setup. Firstly, we set up an analytics system for your website. Then, we analyze the complete keyword list, develop ads, configure geo-targeting, and establish an impression schedule.

4

March

Timeline

Maintenance and Refinement of the Advertising Campaign. We regularly monitor campaign statistics and effectiveness, making weekly adjustments to maximize your advertising results.

5

March

Timeline

Reporting. We provide you with monthly reports detailing the progress and effectiveness of the advertising campaign, along with recommendations to improve website sales.

FAQ
Why is Contextual Advertising Essential for Businesses?

Contextual advertising increases the chances of being discovered by individuals who are specifically interested in your product or service.

Why Should I Hire a Specialist for Contextual Advertising Setup?

While it is possible to manage Google ads independently, setting them up requires careful consideration of various factors. Neglecting these factors can result in significant budget waste and a failure to attract customers. Therefore, we highly recommend entrusting the task to specialists who can save you valuable time and money.

Is Google Advertising Suitable for My Business?

Google ads are generally suitable for almost any type of business. However, there may be cases where its effectiveness is limited, such as when there is low demand for your product or if your website lacks user-friendliness. Experienced professionals can assess these factors and inform you in advance before setting up the advertising campaign.

What is the Cost of Contextual Advertising?

The budget for contextual advertising consists of two components: the setup cost (specialists’ work) and the cost per click (payment for clicks directly to Google through the advertising account).

To determine the cost of setting up contextual advertising, we develop a comprehensive work plan, estimate the required hours of specialist involvement, and formulate a budget based on these factors.

For calculating the click budget, we analyze Google’s statistics on click costs for your specific niche and desired geo-targeting. This information allows us to approximate an advertising budget suitable for your website.

How to Select a Specialist in Contextual Advertising?

When choosing a specialist in contextual advertising, consider the following factors:

  1. Expertise and Experience: Evaluate their knowledge and experience in the field of contextual advertising. Look for specialists who have a proven track record of successful campaigns.
  2. Portfolio of Successful Cases: Review their previous work and success stories. This will give you an idea of their capabilities and the results they have achieved for other clients.
  3. Business Understanding: A good specialist will take the time to understand your business, its goals, and target audience. They should ask relevant questions to tailor the advertising strategy to your specific needs.
  4. Analytics Setup: An effective specialist will emphasize the importance of setting up analytics to track and measure campaign performance. They should provide you with access to the necessary accounts for transparency and reporting.

By considering these factors, you can make an informed decision when selecting a specialist in contextual advertising for your business.

What Are the Most Effective Contextual Advertising Services for an Online Store?

For an online store, several contextual advertising services have shown to be particularly effective. Two notable options are:

  1. Google Shopping Ads: These ads showcase product images, descriptions, and prices directly within Google search results. They are highly effective for promoting online stores and driving qualified traffic to specific product pages.
  2. Dynamic Advertising Campaigns: Dynamic ads dynamically generate personalized ad content based on user behavior and website interactions. These ads are tailored to individual users, increasing relevance and conversion rates. However, it is important to have a search engine optimized (SEO) website for optimal results with dynamic campaigns.

While these services have proven effectiveness, it’s important to assess your specific business needs and consult with a contextual advertising specialist to determine the most suitable advertising strategies for your online store.

Why Choose Site24 for Your Ads Setup?

At Site24, we offer a range of benefits that make us the ideal choice for your ads setup:

  1. Dedicated Account Team: We have a team solely focused on managing your account. This means that even when you’re away on a holiday or occupied with other tasks, we ensure that your website and advertising campaigns are continuously monitored and optimized.
  2. Commitment to Results: We place great value on our reputation, which drives us to consistently monitor the performance of your campaigns and meet deadlines. We are dedicated to delivering optimal results and ensuring your satisfaction.
  3. Extensive Experience: With a wealth of successful projects and strategies under our belt, our experience enables us to select the most effective and profitable tools for your specific needs. We leverage our expertise to drive the best possible outcomes for your business.

By choosing Site24, you can have peace of mind knowing that a dedicated team is actively managing your website and advertising campaigns, with a strong focus on achieving results and utilizing proven strategies.

REVIEWS

About Site24 Agency

We have been providing SEO, PPC, and internet marketing services since 2011

We hire only the most skilled and driven professionals.

96% clients come through referrals from satisfied customers

We are available to showcase and explain the process and results of our work at any time

Our Dedicated Team for Your Project
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PROJECT-MANAGER

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PPC SPECIALIST

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PPC SPECIALIST ASSISTANT

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ANALYST

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COPYWRITER

Our team
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