We provide PPC (pay-per-click) services
Get targeted website visitors in just 2-3 days
Customize your advertising budget, campaign duration, schedule, traffic volume, and pay-per-click options
Contextual advertising enables to calculate project profitability and ROI (Return on Investment) with ease
Site24 Services Include:
- Conducting keyword research
- Creating ad copy
- Creating ad extensions
- Setting up geo-targeting
- Scheduling ad impressions
- Creating a Terms of Reference for the banners
- Designing adaptive ads for the Google Display Network (GDN)
- Configure website placements and targeting options for displaying ads
- Preparing task for creating data feeds
- Checking for compliance with Google Shopping rules
- Setting up a Google Merchant Center account
- Implementing remarketing ads
- Re-engage users who have previously visited the website and left without taking action
- Configuring both classic and dynamic re-marketing strategies.
- Installing Google Analytics and GTM codes on the website
- Defining micro and macro conversions to track
- Analyzing the results to optimize ads
- Analyzing the advertising account
- Creating tasklist to improve the performance and results of the advertising
- Optimizing current advertising campaigns.
Cases
Studix.eu: Boosting PPC Conversions by 251% but Losing the Client
Results: get maximum student applications for Polish Universities
Foxminded Success Story: Achieving 100+ Conversions per Month with the Discovery Campaign
Results: significantly boosting conversion numbers
Driving Results with PPC Advertising for an Online Store of Medical Equipment on medtechnika.com.ua
Accomplishment: Successfully Increasing Sales and Revenue through this Channel
SEO Marketing for a Bus Transportation Website
Results: Increased search traffic by 12 times, 25% of commercial keywords ranked in Google’s top 3, and 73% in the top 10
SEO Marketing for a Flash-sale Clothing Project
Results: 60% of keywords ranked in the top 10 on Google, organic non-branded traffic increased by 4.2 times
SEO Promotion of IT Products
Results: Doubled traffic in 2 years, 2.4x increase in conversions from organic traffic on Google
The Benefits of Contextual Advertising Management
Each month, we utilize statistical data to optimize our advertising, resulting in consistent growth in customer base and order volume.
Our ad optimization efforts are focused on reducing the cost per order, increasing conversions, and enhancing the quality of incoming leads.
In our monthly reports, we thoroughly analyze the results and provide insights on how we can continue enhancing them.
We ensure our clients receive comprehensive and transparent information regarding the work completed and the achieved results.
We specialize in advertising setup in multiple European languages, and provide report writing and communication in English, Ukrainian, and Russian languages.
Your success is our reputation. This demonstrates our dedication to enhancing the efficiency of your business.
WE HOLD A GOOGLE PARTNER STATUS, AND IT MEANS:
we possess a substantial client base, signifying extensive experience in contextual advertising setup.
our customers with new ad accounts are eligible to receive a bonus of up to $500 from Google
CLIENTS
Ours reviews on Clutch.co
Cost of Contextual Advertising Services
Pro
for a website with 2-3 services
From $270
per month
- Creation of Google Ads, Google Analytics, and Google Tag Manager accounts.
- Website analytics setup.
- Keyword research for advertising.
- Organizing relevant keywords into ad groups.
- Adding irrelevant words to the list of negative keywords.
- Writing a minimum of 3 advertisement texts for each ad group.
- Implementing ad extensions to the campaign.
- Finalizing campaign settings, including ad impression scheduling, geo-targeting, and keyword bid adjustments.
Premium
for online stores
From $380
per month
- Creation of Google Ads, Google Analytics, Google Merchant Center, and Google Tag Manager accounts.
- Setting up website analytics.
- Setting up Google Shopping ads.
- Creation of a dynamic search advertising campaign.
- Setting up banner advertisements.
- Conducting keyword research for advertisements.
- Organizing relevant keywords into ad groups.
- Adding irrelevant words to the negative keyword list.
- Writing a minimum of 3 advertisement texts for each ad group.
- Implementing ad extensions to the campaign.
- Finalizing campaign settings, including ad impression scheduling, geo-targeting, and keyword bid adjustments.
- Analyzing account analytics, checking the percentage of impressions received for campaigns, and the percentage of won auctions.
- Performing competitor analysis to identify growth opportunities based on the obtained data.
Account audit
For working ac
From $95
- Analytic settings check – Google Analytics, Google Tag Manager, call tracking
- Analysis of keyword relevance, match types, search queries
- Checking the correctness of extensions, schedules, targeting, budgets
- Analysis of ad effectiveness and compliance with advertising goals
- Checking the percentage of impressions received for campaigns.
- Checking the percentage of won auctions
- As a result, you receive a list of notes and potential points of growth for your advertising account.
We Operate Based on the Following Key Performance Indicators (KPIs):
- Displaying ads to all relevant users
- Limiting impressions on non-targeted queries
- Optimizing ads with a specific advertising objective
- Maximizing the number of successful auction wins
- Crafting compelling sales pitches
- Developing visually appealing ad presentations
- Increasing ad click-through rates
- Maximizing traffic within a limited budget
- Allocating additional budget to high-performing ads that drive sales
- Lowering the cost of customer acquisition
- Analyzing website pages to increase the percentage of sales
- Conducting competitor analysis and refining ads
- Developing new advertising initiatives
Project Stages
March
Formation of the Project Strategy. Together, we develop a unique advertising campaign strategy based on your goals and requirements.
March
Agreement Conclusion. We specify a list of keywords, terms, and budget in a formal agreement. A project manager oversees the fulfillment of this agreement.
March
Contextual Advertising Setup. Firstly, we set up an analytics system for your website. Then, we analyze the complete keyword list, develop ads, configure geo-targeting, and establish an impression schedule.
March
Maintenance and Refinement of the Advertising Campaign. We regularly monitor campaign statistics and effectiveness, making weekly adjustments to maximize your advertising results.
March
Reporting. We provide you with monthly reports detailing the progress and effectiveness of the advertising campaign, along with recommendations to improve website sales.
Contextual advertising increases the chances of being discovered by individuals who are specifically interested in your product or service.
While it is possible to manage Google ads independently, setting them up requires careful consideration of various factors. Neglecting these factors can result in significant budget waste and a failure to attract customers. Therefore, we highly recommend entrusting the task to specialists who can save you valuable time and money.
Google ads are generally suitable for almost any type of business. However, there may be cases where its effectiveness is limited, such as when there is low demand for your product or if your website lacks user-friendliness. Experienced professionals can assess these factors and inform you in advance before setting up the advertising campaign.
The budget for contextual advertising consists of two components: the setup cost (specialists’ work) and the cost per click (payment for clicks directly to Google through the advertising account).
To determine the cost of setting up contextual advertising, we develop a comprehensive work plan, estimate the required hours of specialist involvement, and formulate a budget based on these factors.
For calculating the click budget, we analyze Google’s statistics on click costs for your specific niche and desired geo-targeting. This information allows us to approximate an advertising budget suitable for your website.
When choosing a specialist in contextual advertising, consider the following factors:
- Expertise and Experience: Evaluate their knowledge and experience in the field of contextual advertising. Look for specialists who have a proven track record of successful campaigns.
- Portfolio of Successful Cases: Review their previous work and success stories. This will give you an idea of their capabilities and the results they have achieved for other clients.
- Business Understanding: A good specialist will take the time to understand your business, its goals, and target audience. They should ask relevant questions to tailor the advertising strategy to your specific needs.
- Analytics Setup: An effective specialist will emphasize the importance of setting up analytics to track and measure campaign performance. They should provide you with access to the necessary accounts for transparency and reporting.
By considering these factors, you can make an informed decision when selecting a specialist in contextual advertising for your business.
For an online store, several contextual advertising services have shown to be particularly effective. Two notable options are:
- Google Shopping Ads: These ads showcase product images, descriptions, and prices directly within Google search results. They are highly effective for promoting online stores and driving qualified traffic to specific product pages.
- Dynamic Advertising Campaigns: Dynamic ads dynamically generate personalized ad content based on user behavior and website interactions. These ads are tailored to individual users, increasing relevance and conversion rates. However, it is important to have a search engine optimized (SEO) website for optimal results with dynamic campaigns.
While these services have proven effectiveness, it’s important to assess your specific business needs and consult with a contextual advertising specialist to determine the most suitable advertising strategies for your online store.
At Site24, we offer a range of benefits that make us the ideal choice for your ads setup:
- Dedicated Account Team: We have a team solely focused on managing your account. This means that even when you’re away on a holiday or occupied with other tasks, we ensure that your website and advertising campaigns are continuously monitored and optimized.
- Commitment to Results: We place great value on our reputation, which drives us to consistently monitor the performance of your campaigns and meet deadlines. We are dedicated to delivering optimal results and ensuring your satisfaction.
- Extensive Experience: With a wealth of successful projects and strategies under our belt, our experience enables us to select the most effective and profitable tools for your specific needs. We leverage our expertise to drive the best possible outcomes for your business.
By choosing Site24, you can have peace of mind knowing that a dedicated team is actively managing your website and advertising campaigns, with a strong focus on achieving results and utilizing proven strategies.
REVIEWS
Yulia Shilova
LEBOUTIQUE, CMO
We have been working with the Site24 team for two and a half years, and during this time, we have managed to significantly increase our SEO traffic, improve previously underperforming categories, and add crucial functionality to promote our site. The Site24 team is always available and responsive, quickly resolving any issues, offering impressive ideas, and tracking the implementation of our project. I strongly recommend Site24 as a trustworthy partner for online promotion.
Alexey Aronov
UNIVEST MEDIA, CEO
We began working with Katerina Zolotareva and the Site24 team two years ago, and they have been exceptional professionals in their field. Together, we went through all stages of relaunching our agriculture-themed websites, Propositsiya and Ogorodnik, from ideation to completion. Due to the specific nature of our business, promoting our site was not as straightforward as a typical online store or fashion website. However, the Site24 team implemented various tools for promotion and organic traffic acquisition that have yielded impressive results. Our site now ranks first in search queries for our niche. We extend our gratitude to Katerina Zolotareva, the leader of the SEO team, and our dedicated SEO specialist, Maria Kharchenko, for their expertise and dedication. Your reliability and knowledge have been invaluable to us. We are fully satisfied and highly recommend Site24 to anyone in search of experienced website promotion specialists.
Olga Rivnyachok
PLASTICS, ADVERTISING AND MARKETING MANAGER
Plastics-Ukraine expresses gratitude towards Site24 for their assistance in securing our top position in Google search results. All tasks were completed with high-quality and within the agreed timelines. The team provided recommendations for each product, and quick solutions were developed. Our Google search results significantly improved in three countries where our offices are located: Ukraine, Georgia, and Moldova. Selecting Site24 as your website promotion partner means working with responsible professionals. We have been collaborating with team leader Ekaterina Zolotareva for five years, and she has a unique approach that has achieved impressive results for us. With confidence, she delivers successful promotion of our site, even in the face of difficult challenges, which she creatively overcomes.
Anastasia Kryzhanovskaya
CRYPTOART, CMO
We have had a long-standing partnership with the Site24 Team and we are pleased with both the outcomes and the process. It is worth noting that working with this team is extremely convenient. Their work planning is transparent, their reporting is clear, and they are prompt in responding to questions and changes. We don't have to keep tabs on their work on a daily basis because we trust them and their plan. The agreed-upon tasks are always completed on time. We appreciate their high quality work and professionalism!
Ilya Kovalev
BEAUTY PRO, CMO
We have been collaborating with Site24 agency since mid-2017. With their expertise in SEO, we were able to achieve quick results. Within six months, we significantly increased our website's visibility on Google, appearing on the first page for almost all relevant search queries. This led to an increase in sales and a decrease in customer acquisition costs. I would like to give special thanks to Katerina Zolotareva and Evgeny Turchikhin, who manage our project. They are competent professionals in their field, and our goals are always met at the highest standards. Whenever I had any questions or concerns, they were always there to help. Working with them has been both effective and pleasant. We highly appreciate this team!
Artem Beloded
GIGAKYIV.NET, FOUNDER
In August 2017, I requested assistance from Kateryna Zolotarova and Site24 for SEO optimization. I appreciated their professionalism, attention to detail, and guidance during the implementation phase. Most importantly, the changes they made led to a significant improvement in our results. We are currently collaborating on a new project.
About Site24 Agency
We have been providing SEO, PPC, and internet marketing services since 2011
We hire only the most skilled and driven professionals.
96% clients come through referrals from satisfied customers
We are available to showcase and explain the process and results of our work at any time
PROJECT-MANAGER
PPC SPECIALIST
PPC SPECIALIST ASSISTANT
ANALYST
COPYWRITER
Supervises all projects. Develops strategies. Monitors customer satisfaction and KPI compliance.
Katerina Zolotareva
Studio executive
Responsible for SEO implementation for clients. Manages SEO specialists, copywriters, and programmers.
Evgeny Turchikhin
Head of SEO Department
Keeps track of projects implementation, coordinates all works, writes reports, and analyzes results.
Alexander Sulima
Project manager
Responsible for all projects related to contextual and targeted advertising. Configures Google Ads, Bing Ads, and Facebook Ads.
Denis Ivanov
Head of PPC direction
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