Results of 15 months of systematic work with a small budget:
- Increased search traffic by 11 times
- 83% of keywords from commercial pages reached Google’s top 10; 55% reached the top 3
- Found new points of growth for the project
Start of work: 10.2018
The client is MEDICALASER, a national manufacturer of cosmetology and laser equipment.
Project – online store of laser equipment of its production
After a technical audit, we found and fixed a whole list of problems:
- moved to HTTPS
- set up redirects from duplicate pages
- made correct URLs for all pages
- closed pages with GET parameters (sorting, pagination, filtering, search, service pages) from Google indexing
- added commercial factors
- created headings for all types of pages (removed the H2 and H3 cross headings, replaced the product names from H2 to H1 in categories)
- implemented microdata for bread crumbs and goods
- improved the entire site’s pagespeed
- added interlinking
- fixed broken pictures and links etc.
We also worked with Google My Business:
- optimized descriptions, added photos
- created a workflow for promotion
We developed the semantic core of all equipment types for procedures and technologies over several months.
We implemented:
- new structure
- optimized meta tags (manual and template)
- wrote / rewrote / expanded / optimized texts
- improved text visualization of product descriptions (lists and headings were implemented using symbols, boldness, indentation)
7 months after the beginning of the promotion, we started working on the blog. We analyzed the existing articles, and as a result:
- collected the semantic core for existing articles
- rewrote / expanded articles with traffic potential
- implemented meta tags
- deleted short and useless articles
Every month, we wrote articles for the blog and also boosted them with links.
Before working with us (within 6 months), the client had moved to another CRM and did not set up a 301 redirect for most of the pages. As a result, broken links appeared. We configured 301 redirects from such pages to the relevant pages on the new site.
We analyzed the existing inbound links in comparison with competitors and found the following shortcomings:
- the site was partially promoted by low-quality links through the sape exchange (which began to disappear after leaving for another contractor)
- very high percentage of anchor links compared to competitors
- links were built on only 9 pages of the site
- very few links led to the main page of the site
- there were a small number of links from Ukrainian sites
As a result, we developed a plan for link mass formation, taking into account all previous disadvantages:
- rejected bad links via Disavow
- increased the percentage of links to the main page
- increased the % of non-anchor links on pages with a lot of anchor links
- increased the number of pages that get links
- crowd links (forums, comments)
- article links from trusted Ukrainian sites (substantially media) using services and outreach (+/- 10 domains per month)
We made an accent on the quality of the links, not on their quantity.
After 15 months of work on the project, search traffic increased 11 times from 1.65 thousand users per month to 20 thousand
Number of keywords at the top:
- 83% in the top 10 and 55% in the top 3 for commercial pages
- 82% in the top 10 and the 47% in the top 3 for the blog
We should emphasize that this good result was achieved not only by our work but also by fast and high-quality interaction with the client:
- in addition to SEO, they used other channels – Google and Facebook advertising and offline marketing activities – which led to increased brand traffic
- the client had good, helpful product descriptions
- technical fixes were implemented quite quickly
- the client worked to improve their site
