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Website promotion in AI systems

We help brands get into the answers of ChatGPT, Gemini, AI Overview and other AI systems
Kateryna Zolotarova
CEO of the agency
We work for your success

AI systems are becoming the new Google

1.4 billion
ChatGPT sessions a month
800 million
weekly active users in ChatGPT alone
40% +
of economically active Ukrainians use AI systems every day
49%
growth in the activity of AI search bots in the first quarter of 2026
AI search is a new traffic channel where you can become the leader today!
Get traffic and clients from LLM systems

What the results of
AI promotion look like

Our experience

Website promotion by
Site24 in numbers

1000+
SEO clients in our portfolio
150+
PPC projects
86%
of clients came to us by referral
9
years in website promotion
Trusted by

Our clients

Be the leader in AI search

Why you need GEO promotion

AI search is a new channel for acquiring clients
In 2026 ChatGPT, Gemini, Copilot and other AI assistants are turning from conversational tools into full-blown search engines.
Competition in AI results is still minimal
This is an open window of opportunity: by optimizing the structure, presentation and semantics of your pages you can become one of the companies AI recommends first, before the competition gets tougher.
The audience of AI assistants is your audience
AI users are digitally literate, make decisions quickly and tend to trust what these systems recommend. Ignoring that audience means losing part of a market that can afford to buy.
AI recommendations influence business decisions
People already turn to ChatGPT to choose a contractor, find products or draw up a shortlist of companies worth considering. Your presence in those answers can directly affect the number of inquiries, orders and the level of trust in your brand.
Optimizing for AI is not magic — it is a new form of SEO
For AI systems to mention you in their answers, your site has to be structured, clearly presented and answer the key questions. This is work that combines traditional SEO experience with an understanding of how generative AI works.
Get ahead of your competitors today
Launch AI promotion for your business today
Get an AI promotion plan
What promotion for AI includes

Our GEO promotion services for
ChatGPT and AI search

A detailed technical brief for AI indexing
We create detailed technical briefs for your website that take the current requirements of LLMs and AI assistants into account. They cover the HTML structure, load speed and correct markup, so that your content is available for analysis and makes it into the answers of ChatGPT and Gemini.
Positioning in voice search
AI assistants are actively changing user behavior — from traditional googling to voice queries. We adapt your content so that your company is the one mentioned first in AI search and voice assistant recommendations.
Topical coverage at AEO level (Answer Engine Optimization)
We create content not simply around keywords but around groups of related questions — this increases the chances of making it into the answers of AI models, which aim to give a complete, structured explanation.
Briefs for AI-optimized content
We develop clear recommendations and content briefs that account for structure, semantics and the queries most often used in AI search. This gives you a strong chance of being included in AI answers as an authoritative source.
Accuracy of brand mentions
We make sure that all the information about your company — service descriptions, contact details, official pages — is consistent and available in open sources. This increases how often and how accurately your brand is mentioned in AI answers.

The result — growth in
AI traffic to your website

How we work

The stages of promotion in ChatGPT, AI Overview and other AI search systems

01
Analyzing your current visibility in Bing and AI
We check how the site is indexed in Bing Webmaster Tools — Bing is where ChatGPT gets a significant share of its data today. We analyze how and where your brand is mentioned and which pages are available to AI models.
02
Researching user queries and intents
We study how potential clients phrase their queries in AI search. We build a keyword set not only from keywords but from the full questions users type into ChatGPT.
03
Developing technical and content briefs
We create detailed briefs for your site and its content so that it meets AI's structural requirements, loads quickly, has clean code and correct semantics. We explain how to structure pages, titles, meta descriptions, FAQ blocks, Schema.org markup and so on
04
Creating authoritative content
We work on the content: case studies, comparisons, structured answers to frequently asked questions. We provide briefs for optimizing existing pages and add new ones — deep, expert and relevant, the kind ChatGPT can include in its answers.
05
Building external authority
We increase your site's trust through relevant mentions on external platforms — blogs, rankings and industry media. We ensure that brand mentions (name, description, links) are consistent and accurate in the open sources AI reads.
06
On-site UX and behavioral analysis
We provide suggestions for improving usability and on-site search, and analyze clicks and time on page. AI models take into account not only the content but also how users interact with it.
07
Monitoring your presence in AI results
We track how your brand's visibility changes in ChatGPT, Bing Chat, Gemini and Copilot. We analyze visits and mentions and adapt the strategy. The result is growth in recognition, traffic and inquiries from a new channel.
Results of our clients

Our case studies

Case SEO for E-Commerce: How to Increase Tea Sales and Get to the Top of Google Read case Case SEO promotion of an online store of musical instruments Read case Case SEO promotion of IT products Read case Case SEO case study: 12x search traffic increase in 12 months Read case Case SEO Promotion of a garden supplies online store Read case Case SEO promotion of a bag and accessory store Read case
See more case studies
Case SEO for E-Commerce: How to Increase Tea Sales and Get to the Top of Google Read case
Case SEO promotion of an online store of musical instruments Read case
Case SEO promotion of IT products Read case
Case SEO case study: 12x search traffic increase in 12 months Read case
Case SEO Promotion of a garden supplies online store Read case
Case SEO promotion of a bag and accessory store Read case
See more case studies
Choose the format that suits you

Pricing for promotion in AI systems

AI search promotion for new, small websites or local businesses
from
$350
AI search promotion for online stores
from
$550
AI search promotion for large, non-standard projects
from
$750
How the price is calculated

What the cost of promotion
in AI systems depends on

+ + The size and condition of the project
The more pages or products you want to be mentioned for, the more work there is on structuring, optimization and markup.
+ + Whether content needs to be created
If the site has little expert copy or no answers to the key user questions, the content has to be created from scratch.
+ + The level of competition in your niche
Complex or global niches require more resources in order to get ahead of others in AI results.
+ + The need for off-site promotion
If there are few mentions of your brand in open sources, you will need to invest in mentions, links and external visibility.
What our clients say

Our testimonials

Anastasiia Kryzhanivska
CRYPTOART, MARKETING DIRECTOR
We have been working with Kateryna Zolotarova's team for quite a while now and we are happy with both the results and the approach. I cannot share specific figures, but...
what I would like to point out is that this team is very comfortable to work with. Transparent work planning, transparent reporting, quick responses to questions and possible changes. There is no need to check on the work every day: we simply know that everything is going to plan and that the agreed scope will be delivered on time. Thank you for the quality and professionalism!
Artem Bilodid
GIGAKYIV.NET, OWNER
I came to Katya for help with optimization back in August 2017. I liked the thoroughness, the attention to detail and the support during implementation. Most importantly, once the changes...
were live the results went up quickly. We are now working on a new project together.
Illia Kovalov
BEAUTY PRO, MARKETING DIRECTOR
We have been working with the Site24 agency since July 2017. The cooperation delivered results that are fast by SEO standards: in less than six months we significantly increased the...
visibility of our website in Google. For almost all of our key search terms we reached the first page of search results, which allowed us to increase sales and reduce the cost of acquiring clients. I would like to say a special thank you to Kateryna Zolotarova and Yevhenii Turchykhin, who run our project. They are true professionals: tasks are always handled at a high level and on time. Whenever I have a question or need advice, I always know there is someone to turn to. Working with them is not only effective but also enjoyable. Thank you for this approach!
Oleksii Aronov
UNIVEST MEDIA, CEO
We started working with Kateryna Zolotarova and Site24 two years ago. What can I say about them and their work — the team is excellent, true professionals! Together we went...
through every stage of relaunching our websites, from ideas on paper to going live. "Propozytsiia" and "Ohorodnyk" are quite specific agricultural resources — not an online store and not a glossy magazine. Taking the agricultural specifics of our field into account, the team carried out a series of promotion activities and attracted organic traffic. The result speaks for itself: the sites hold leading positions in their niche. A separate thank you to the SEO team lead, Kateryna Zolotarova, and to the SEO specialist, Mariia Kharchenko. You can rely on them, and that is worth a lot! We are very happy and recommend Site24 to anyone looking for good online promotion specialists and reliable partners.
Yuliia Shylova
LEBOUTIQUE, MARKETING DIRECTOR
We worked with the Site24 team for 2.5 years. In that time we achieved significant SEO traffic growth, brought many lagging categories into the top and added functionality that matters...
for promotion to the site. The Site24 team is always available, can resolve any issue quickly, suggest good ideas and see them through. I recommend Site24 as reliable partners in online promotion.
Olha Rivniachok
PLASTICS, ADVERTISING AND MARKETING MANAGER
Plastics-Ukraine would like to thank Site24, first of all for how steadily we stay in the Google top, for tasks always delivered well and on schedule, for the recommendations provided...
for every single product, and for resolving all issues and Google surprises quickly in the three countries where we have offices: Ukraine, Georgia and Moldova. We prefer to work with professionals and, above all, with responsible people — which is exactly what Kateryna Zolotarova, whom we have worked side by side with for five years now, is. An individual approach matters a lot to us, and it is impossible not to notice it here, as is the confidence that the promotion of our website is always under control. And that is worth a great deal.
All testimonials
Choose Site24
Why our client service is the best
Support
Your personal manager is always available, knows every detail of your project and responds quickly. 90% of requests are resolved on the day they arrive.
Clarity
We explain complex things in plain language, without technical jargon. You always understand what we are doing in your project and why.
Openness
We work with open budgets: you see exactly how much goes to promotion and how much to our work. Every action is documented and transparent.
Reliability
We follow our processes and work toward results. Together with you we set a clear task plan for each month with clear deadlines, and we provide easy-to-read reports at the end of the period.
Your success is our reputation.

Our KPIs in AI search
promotion

Brand mentions in AI results
We record the month-on-month growth in how often your brand is mentioned in the answers of ChatGPT, Gemini and other AI assistants, including queries such as "who is best", "what should I choose" and "which company".
Presence in answers to your target queries
We focus on promotion for the specific questions and topics that matter to your business. We track when and where your company starts being mentioned in answers to relevant queries.
Visibility in search engines (Bing, Google) and SEO platforms
Since ChatGPT makes active use of Bing among other sources, we work on increasing the site's visibility in the Bing SERP and the Bing index, which directly affects AI answers.
AI-optimized traffic
We analyze the traffic coming from AI results: how users interact with the site after an AI recommendation, which pages perform best and where the conversions happen.
Conversions from AI channels
We record the growth in inquiries, requests and sales that follow a visit from a user who arrived on the recommendation of ChatGPT or another assistant.
Get ahead of your competitors today
Launch AI promotion for your business today
Find the growth points for your site in AI
Transparency and control at every stage
Reporting with nothing hidden
We build promotion strategies that match the client's budget and capabilities.
We clearly separate the cost of our specialists' work from your promotion budgets.
Every month we provide full, transparent data on website promotion spend and the planned budget for the next stage.
Get a sample report
Your reliable partners in website SEO promotion

Our team

Kateryna
CEO of the agency
Oversees the work on every project. Develops strategies. Keeps track of client satisfaction and KPI delivery
Yevhenii
Head of SEO
Responsible for delivering SEO promotion to clients. Leads the SEO specialists, copywriters and developers
Denys
Head of PPC
Responsible for every project involving paid search and paid social. Handles Google Ads, Microsoft Advertising and Amazon Ads setup
Oleksandr
Senior Project Manager
Oversees project delivery, coordinates all the work, writes reports and analyzes the results

Frequently asked questions about promotion in AI and LLM systems

It is the comprehensive optimization of a website and its content in order to increase the chances of being mentioned or recommended in the answers of AI assistants such as ChatGPT, Gemini, Copilot and Claude. It combines technical SEO, AEO (Answer Engine Optimization), structured data and work on the brand's authority online.
Classic SEO is focused on rankings in search results (Google, Bing), while AI GEO focuses on your brand's visibility in the answers of generative models. Here it is not only keywords that matter, but also the structure of the content, expertise, brand mentions and how the information is presented for AI.
AI search is growing fast. Every month users create more than 1.4 billion sessions in ChatGPT, and more and more of them look for companies, products and services through AI. While the competition is still minimal, you have the chance to be among the first brands the AI assistants recommend.
Your site needs an optimized structure, expert, in-depth content, mentions in authoritative sources and clear technical signals for AI. We create technical briefs and content recommendations that match how AI algorithms work.
We measure the number of brand mentions in AI answers, visibility in Bing (the main data source for ChatGPT), traffic from AI channels, the conversion rate after those visits and your overall presence in relevant answers.
AEO is the optimization of content so that AI assistants can easily find, understand and use your material in their answers to user queries. It involves creating clear, structured answers and FAQ blocks, applying schema markup and focusing on context and usefulness.
Yes. This requires accurate contact details in open sources, optimized location pages, local reviews and stronger brand authority in the local environment — then ChatGPT is more likely to recommend you.
Results can appear within 1-3 months, depending on the level of competition and the quality of the initial optimization. Success depends on the site's authority, the completeness of the content, brand mentions and compliance with the technical requirements.
The main platforms where AI SEO applies are ChatGPT, Claude, Google Gemini, Microsoft Copilot, Perplexity AI and Grok (xAI). They all work with web content in their own way, and our strategy accounts for the specifics of each.
Get a plan
improving your brand's visibility in AI search results