Start of work 05.2017
71 visits per month
Client: AI HELPS, a software developer for the beauty industry
Project: website of Beauty PRO Software, a salon automation service
Project task:
Getting organic traffic to the site for commercial and information keywords
The main difficulties of the niche:
- Narrow niche with little traffic
- Long decision-making cycle by site visitors, many touches are required
- Limited number of topics for writing articles
Results:
After a technical audit, we found and fixed a whole list of problems:
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- WWW version gave a 404 server response instead of the 301 redirect
- correct migration to the HTTPS version
- URLs without a language parameter gave a 302 redirect to the English version
- URLs of language versions had GET parameters and were poorly indexed by the search engine
- designation of the Ukrainian language version was indicated incorrectly in the language attributes rel = ”alternate”
- rel = ”alternate” contained URL versions with GET parameters
- errors in the H1 to H3 heading hierarchy
- errors in internal links (absolute/relative, with/without language parameter)
- incorrect implementation of the 404 error page
- configured cyclical redirects on some articles
- some content of the main page did not get into the Google cache, so the search engine “saw” only the first half of the page
We identified critical errors:
- open the dev version for indexing during the development of a new site version
- faulty closing site from Google indexing by company developer
This site was constantly evolving, and new features were implemented all the time, so it was important to control it from the SEO point of view. The сlient also made a site transfer to a new domain, which we also supported.
During the first stage of cooperation, we collected all commercial keywords for this site, and after that, we worked monthly on the formation of semantics for articles and new additional product landing pages.
Implemented:
- new structure for landing pages
- new meta tags for all pages of the site
- new texts or optimized current texts
- improved visual layout of texts (illustrations, structure, lists, etc.)
After 4 months we also began to work on a site blog:
- collected semantics for new articles monthly
- chose topics for articles, focused on the needs and interests of the target audience – the owners of beauty salons
- wrote meta tags
- analyzed competitors’ articles, not only in our geo targeting but also in more competitive countries, such as the United States
- formed the technical specification for our articles based on the results of the analysis
- checked the texts written by copywriters
- made technical specifications for updating articles that had lost their popularity
- formed links to articles
Before working with us, this project did not receive links, which made it possible to set up the work with links from the beginning and not to fix the link profile errors. We immediately started building links from sites with high SEO parameters. This allowed for successfully surviving all the algorithm updates over the past 3 years.
What links did we build?
- crowd links (forums, comments)
- article links from trusted Ukrainian sites (mainly media) through linkbuilding services and outreach (+/- 8 domains per month)
We made an accent on the high-quality links, not on their quantity.
Over the 3.5 years of our work on the site, organic search traffic has increased from 71 visits per month to 29,598 per month. Most of the site traffic comes from the blog, but it also successfully brings quality leads.
We achieved this result by working together with the client. First of all, that our client has an excellent service that is used in other businesses, including by our other clients and acquaintances. All decisions and changes were made and implemented quickly; the client approved our recommendations and warned us about the planned changes on the site.
In addition to SEO promotion, the client used other channels to attract traffic and customers – Google and Facebook advertising, along with offline market activities, which also positively influenced SEO results due to the growth of brand traffic and improved behavioral factors.
Customer review on clutch.co – https://clutch.co/profile/site24#review-1663565
