SEO for a walkie-talkie online store: 214x organic growth

SEO promotion of the A-Radio online store began at the same time the website launched, in November 2023. The Site24 team addressed the site’s technical condition, expanded its structure to match search demand, optimized categories and products, and worked on informational content and external links.

Monthly organic traffic grew approximately 214 times, and the number of purchases grew 135 times.

A-Radio is an online store selling walkie-talkies, radio stations, antennas, communications equipment, measuring instruments, electronics, and cable products. The site runs on the Horoshop platform and targets buyers in Ukraine.

Alongside SEO, the client also grew its brand and YouTube channel.

• Platform: Horoshop.
• Promotion region: Ukraine.
• Website launch and SEO start: November 2023.
• Cooperation: ongoing.

The project’s goal was to build organic visibility for a new store and attract targeted buyers from search in a competitive product niche.

At the start, the site had no accumulated search visibility. It was necessary to fix technical issues, collect semantics, and prepare landing pages for categories, specifications, and product use cases.

In February 2024, the queries “walkie-talkies,” “buy a walkie-talkie,” and “encrypted walkie-talkie” were outside the top 100. There was almost no traffic.

Additional challenges included competition between two websites of the same brand and a narrow page ranking instead of the general category.

We conducted a technical audit and prepared fixes for issues that were holding back the site’s growth:

• Reworked the URL structure and product names. Introduced the template “[Type] [Brand] [Model] [Modification].”
• Eliminated duplicate H1 tags between language versions and cases with two H1 tags on one page.
• Removed duplicate titles and descriptions, set up template meta tags for products, categories, and brands.
• Fixed incorrect tel: and mailto: links, errors on brand pages, and mismatches between content language and site version.
• Structured texts with H2–H3 headings, moved specifications into tables, and added FAQ blocks with microdata markup.
• Converted numeric brand URLs into readable, transliterated addresses.

We repeated technical audits every 3–4 months to catch new errors as the catalog grew.

We regularly processed 80 keyword groups per month. For each group, we prepared meta tags and briefs for texts.

Based on the collected semantics, we created and opened filters for indexing. This gave the store separate landing pages for specific product demand.

The client prepared texts according to our briefs, and the team published them together with the optimized meta tags.

After categories, we moved on to priority products: collecting semantics, preparing individual meta tags and texts, and adjusting product names to match search queries.

After commercial semantics, we began working on informational queries and preparing materials for the blog.

Articles helped users understand the equipment, its specifications, and use cases. This expanded audience reach at the product-selection stage.

We worked on developing A-Radio’s link profile through publications on thematic and news resources. We selected platforms related to the store’s assortment and the interests of its buyers. This work complemented the technical optimization and content development within the overall SEO promotion strategy.

The client had another website on Prom. It got indexed faster and held positions for branded queries.

After closing that site from indexing, the team recorded an improvement in the main store’s positions.

For the query group “walkie-talkies,” a narrow page, “walkie-talkies for construction workers,” started ranking instead of the general category.

We removed the text from the narrow page. After that, the correct category started ranking for the target query.

From December 2023 to September 2026, monthly Google Organic metrics grew:

• Organic traffic — 214 times.
• Engaged sessions — 175 times.
• Number of purchases — 135 times.

The chart shows an overall upward trend with fluctuations.

According to the monitoring service summary as of October 2, 2026, for Google Ukraine:

Ranges are nested: queries in the top 3 are also included in the top 5 and top 10.
Source: position monitoring summary, Feb 1, 2024 – Oct 2, 2026.

• Maryna — SEO specialist.
• Yevhen — Head of SEO.
• Oleksandr — project manager.

We continue to expand informational semantics, prepare briefs for the blog, develop the link profile, and conduct repeat technical audits.