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A semantic core for your website

We will find the keywords that bring in clients and grow your sales from Google
Kateryna Zolotarova
CEO of the agency
14 years
of experience
1,000+
orders
Projects of any complexity
Any website language
We work for your SEO results

Building a semantic
core with Site24

We build a keyword base that everyone on the team can work with easily and get the most out of:
The business owner
Gets a clear understanding of how SEO will drive growth
The SEO specialist and marketer
Gets the full structure: clusters, search volumes, competition levels
The copywriter and content manager
Gets ready-made topics and briefs based on real search demand
As a result you get:
The queries your clients actually search for
Traffic with a high likelihood of purchase
Maximum coverage of commercial and informational queries
A foundation for promotion that stays relevant for years
An SEO site structure that matches real demand
A website that reaches the Google top and appears in AI answers
Trusted by

Our clients

The foundation of your SEO

The semantic core

It is a structured list of the queries your potential clients type into Google to find a product, a service or content.
Let us turn your SEO into a clear system!
Who orders this service

Who needs keyword research, and what for

Businesses — for strategic planning, scaling and promotion
  • When launching SEO or entering new markets — to assess demand, competition and traffic potential
  • To build a localized keyword set when targeting audiences abroad
  • When designing the site structure, the catalog or faceted navigation (especially for e-commerce and marketplaces)
  • To create a long-term content strategy and forecast the results
  • To increase the brand's presence in the answers of AI assistants (ChatGPT, Gemini, Perplexity)
  • For MVPs and startups — to validate demand and reduce risk before launch
Marketers, SEO specialists, content and PPC teams
  • Marketers — to understand the audience's search behavior better and build effective digital strategies
  • SEO teams — when you need a complete keyword set quickly without spending time on the routine work
  • Content teams — to build a relevant editorial plan with PAA, FAQ and topic clusters
  • PPC specialists — to launch or optimize campaigns (grouping, match types, negative keywords)
  • Anyone launching new websites or rebuilding old ones — so that the structure and content match search demand and AI results
Your visibility in AI search

How keyword research affects
your presence in AI search

It reveals what your audience is really interested in
AI assistants pick the answers that match the query precisely — so it matters to know every way your clients phrase things.
It provides topical coverage and depth
The more fully a topic is covered, the more likely it is that your site will be used as the source of an AI answer.
It improves page structure and the links between pages
AI evaluates not only the content but also the logic of how it is presented — a keyword set lets you build navigation and hierarchy properly.
It makes you relevant to the questions people ask AI
A keyword set covers not only direct commercial queries but also the informational ones that come up most often in conversations with assistants.
Results of our clients

Our case studies

Case SEO for E-Commerce: How to Increase Tea Sales and Get to the Top of Google Read case Case SEO promotion of an online store of musical instruments Read case Case SEO promotion of IT products Read case Case SEO promotion of a bag and accessory store Read case Case SEO Promotion of a garden supplies online store Read case Case SEO case study: 12x search traffic increase in 12 months Read case Case SEO promotion of a flash-sale project in the clothing niche Read case Case SEO promotion of a medical equipment website Read case
See more case studies
Case SEO for E-Commerce: How to Increase Tea Sales and Get to the Top of Google Read case
Case SEO promotion of an online store of musical instruments Read case
Case SEO promotion of IT products Read case
Case SEO promotion of a bag and accessory store Read case
Case SEO Promotion of a garden supplies online store Read case
Case SEO case study: 12x search traffic increase in 12 months Read case
Case SEO promotion of a flash-sale project in the clothing niche Read case
Case SEO promotion of a medical equipment website Read case
See more case studies
How we do keyword research

What the keyword research service includes

The value of a semantic core

What a semantic core is used for

Site structure — determines which pages, categories and subcategories you need in order to cover the whole of demand and avoid duplication or gaps in your content.
An anchor plan for backlinks — defines exactly how anchors should be worded for the target keywords and pages, so that the backlink profile works for the queries in the core.
Meta tags (title, description) — ensures relevance and optimization for the target queries, taking search volume and user intent into account.
A content plan — defines the topics and formats of your material (articles, guides, FAQs) based on search demand and related queries.
Headings (H1-H3) — helps structure content logically and reinforce the page's relevance to a specific cluster of queries.
Competitor analysis — lets you compare topic and query coverage, find growth points and avoid cannibalization.
Copy Copy — it forms the basis for the content, so that it contains the right keywords (exact and LSI), answers the queries and covers the topic fully.
Optimization for regions and languages — a separate core for each location or language ensures correct local rankings.
Internal linking — shows which pages should be linked with anchors containing the right keywords in order to increase relevance.
Monitoring and development — is used to track rankings and prioritize page updates as demand changes.
How we work on the core

The stages of building
a semantic core

We study your business and define the goals, the target audience, the competitors and the potential size of the core. We agree the scope, the budget and the timeline.

Result: an agreed work plan and the advance payment.

We analyze the subject area, the site structure and the list of services or products. We build an initial list of seed keywords, synonyms, terms and industry slang.

Result: a starting set of keywords and the tools configured for the research.

We pull queries from more than 10 sources: Semrush, Serpstat, Ahrefs, Similarweb, Google Keyword Planner, WordStat, search suggestions and Google Trends.

Using AI filters and manual review, we strip duplicates, low-quality, irrelevant and junk queries out of the collected database.

Result: a clean, structured keyword base with metrics.

We group the queries by user intent, by the search results and by the logic of your business.

Result: topic clusters with recommendations for the site structure and the content.

You receive the final semantic core, instructions for implementing it and a consultation on how to use the keywords for SEO, content and AI visibility.

Result: a core that is ready to implement, plus strategic recommendations.

Choose the format that suits you

The cost of keyword research

Keyword research for new, small projects
from
$280
Keyword research for mid-sized projects
from
$380
Keyword research for large, non-standard projects
from
$480
What affects the price

What the cost of keyword
research depends on

The price is set individually and depends on:
The number of business lines, products or services
The scale of your business (local, national, international)
How competitive the niche is and the volume of queries
The depth of analysis required (a basic core or a full one with clustering)
The language and the region you are promoting in
We always offer a transparent estimate and choose the format that best fits your goals and your budget.
Open to working together
Why choose Site24
9 years of experience in SEO and analytics
We have been working since 2017. We have delivered more than 1,000 keyword research projects for B2B, B2C and e-commerce companies.
A professional team focused on results
Your project is handled by experienced, motivated specialists with a deep understanding of search behavior and business needs.
Only relevant, current queries
We have access to the leading SEO tools (Semrush, Ahrefs, Serpstat, Similarweb and others). We build a complete, relevant core for your specific product or service.
Quality clustering with manual review
After the automatic grouping we always do a manual pass — to structure the core in a way that is logically perfect.
Transparency and support
We always explain how and why we do things. We speak plain language and stay with the client at every stage.
A consultation once the work is done
We hold an individual consultation to help you integrate the keyword set into your website and your promotion strategy properly.
Confidentiality guaranteed
We never resell the cores we build and work exclusively for your business. We sign an NDA when required.
The results in detail

How we build a semantic
core for your business

We do not simply gather keywords — we build an analytical foundation that becomes the basis of your SEO strategy, your content and your paid search. As a result you get:
The main file
of the semantic core

The target queries grouped into clusters according to the logic of the search results and user intent

For each group — "People also ask" and "Related searches" from the SERP

Search volumes — so that queries can be split into high, medium and low volume and prioritized

What our clients say

Our testimonials

Anastasiia Kryzhanivska
CRYPTOART, MARKETING DIRECTOR
We have been working with Kateryna Zolotarova's team for quite a while now and we are happy with both the results and the approach. I cannot share specific figures, but...
what I would like to point out is that this team is very comfortable to work with. Transparent work planning, transparent reporting, quick responses to questions and possible changes. There is no need to check on the work every day: we simply know that everything is going to plan and that the agreed scope will be delivered on time. Thank you for the quality and professionalism!
Artem Bilodid
GIGAKYIV.NET, OWNER
I came to Katya for help with optimization back in August 2017. I liked the thoroughness, the attention to detail and the support during implementation. Most importantly, once the changes...
were live the results went up quickly. We are now working on a new project together.
Illia Kovalov
BEAUTY PRO, MARKETING DIRECTOR
We have been working with the Site24 agency since July 2017. The cooperation delivered results that are fast by SEO standards: in less than six months we significantly increased the...
visibility of our website in Google. For almost all of our key search terms we reached the first page of search results, which allowed us to increase sales and reduce the cost of acquiring clients. I would like to say a special thank you to Kateryna Zolotarova and Yevhenii Turchykhin, who run our project. They are true professionals: tasks are always handled at a high level and on time. Whenever I have a question or need advice, I always know there is someone to turn to. Working with them is not only effective but also enjoyable. Thank you for this approach!
Oleksii Aronov
UNIVEST MEDIA, CEO
We started working with Kateryna Zolotarova and Site24 two years ago. What can I say about them and their work — the team is excellent, true professionals! Together we went...
through every stage of relaunching our websites, from ideas on paper to going live. "Propozytsiia" and "Ohorodnyk" are quite specific agricultural resources — not an online store and not a glossy magazine. Taking the agricultural specifics of our field into account, the team carried out a series of promotion activities and attracted organic traffic. The result speaks for itself: the sites hold leading positions in their niche. A separate thank you to the SEO team lead, Kateryna Zolotarova, and to the SEO specialist, Mariia Kharchenko. You can rely on them, and that is worth a lot! We are very happy and recommend Site24 to anyone looking for good online promotion specialists and reliable partners.
Yuliia Shylova
LEBOUTIQUE, MARKETING DIRECTOR
We worked with the Site24 team for 2.5 years. In that time we achieved significant SEO traffic growth, brought many lagging categories into the top and added functionality that matters...
for promotion to the site. The Site24 team is always available, can resolve any issue quickly, suggest good ideas and see them through. I recommend Site24 as reliable partners in online promotion.
Olha Rivniachok
PLASTICS, ADVERTISING AND MARKETING MANAGER
Plastics-Ukraine would like to thank Site24, first of all for how steadily we stay in the Google top, for tasks always delivered well and on schedule, for the recommendations provided...
for every single product, and for resolving all issues and Google surprises quickly in the three countries where we have offices: Ukraine, Georgia and Moldova. We prefer to work with professionals and, above all, with responsible people — which is exactly what Kateryna Zolotarova, whom we have worked side by side with for five years now, is. An individual approach matters a lot to us, and it is impossible not to notice it here, as is the confidence that the promotion of our website is always under control. And that is worth a great deal.
All testimonials
Choose Site24
Why our client service is the best
Support
Your personal manager is always available, knows every detail of your project and responds quickly. 90% of requests are resolved on the day they arrive.
Clarity
We explain complex things in plain language, without technical jargon. You always understand what we are doing in your project and why.
Openness
We work with open budgets: you see exactly how much goes to promotion and how much to our work. Every action is documented and transparent.
Reliability
We follow our processes and work toward results. Together with you we set a clear task plan for each month with clear deadlines, and we provide easy-to-read reports at the end of the period.
Your success is our reputation.
Transparency and control at every stage
Reporting with nothing hidden
We build promotion strategies that match the client's budget and capabilities.
We clearly separate the cost of our specialists' work from your promotion budgets.
Every month we provide full, transparent data on website promotion spend and the planned budget for the next stage.
Get a sample report
Your reliable partners in website promotion

Our team

Kateryna
CEO of the agency
Oversees the work on every project. Develops strategies. Keeps track of client satisfaction and KPI delivery
Yevhenii
Head of SEO
Responsible for delivering SEO promotion to clients. Leads the SEO specialists, copywriters and developers
Denys
Head of PPC
Responsible for every project involving paid search and paid social. Handles Google Ads, Microsoft Advertising and Amazon Ads setup
Oleksandr
Senior Project Manager
Oversees project delivery, coordinates all the work, writes reports and analyzes the results

Frequently asked questions about keyword research

A semantic core is a structured list of the queries users type into Google. It is essential for building an effective SEO site structure, content, advertising campaigns and visibility in both search engines and AI results.
The price depends on the volume of queries, the number of business lines, how competitive the niche is and the language you promote in. We put together an individual proposal after analyzing your business.
On average, 5 to 14 days. The timeline depends on the complexity of the project, the number of product groups or services and the depth of analysis you choose.
We work with the best paid SEO services: Ahrefs, Semrush, Serpstat, Similarweb, Google Keyword Planner, Wordstat, Google's search suggestions and other sources.
Yes. A properly built core improves the relevance of your content and increases the chances of appearing in the answers of AI assistants, which are increasingly replacing classic search results.
Yes. We group every query we gather by topic, by the search results and by user intent. This makes it possible to build a logical site structure and create content that matches exactly what the audience needs.
  • You need the site or catalog structure before development starts.
  • You need to launch PPC or Shopping campaigns quickly on clean, clustered keywords.
  • You have an in-house content team but no time or expertise to gather and prioritize queries.
  • You are entering a new country or language and need local demand and geo-dependency data.
  • A one-off audit before a migration (mapping keywords → redirects and new URLs).
We do keyword research for online stores, B2B websites and local businesses as well as for media projects, blogs and content platforms.
Yes. We build keyword sets in Ukrainian, English and other languages, taking local queries and competition in the chosen countries into account.
Yes. Once the work is done we hold a free consultation (60-90 minutes) to help you integrate the keyword set into your site structure, your content and your SEO strategy properly.
Yes. We never pass the semantic cores we build to third parties and can sign an NDA at the client's request.
Order
the best semantic core to promote your website